Diane & Company Has Made New Jersey Women Feel Like Queens for 53 Years

Picture your perfect prom dress. Now imagine walking into New Jersey’s largest prom boutique where that dress – and so many others – are hanging there waiting for you. Where someone who’s been doing this for 53 years takes one look at you and knows exactly what’s going to make you feel like the most beautiful version of yourself.

That’s what happens at Diane & Company in Freehold, New Jersey every single day.

The Philosophy

Diane asks one question that stops you in your tracks: “What is more important than how a woman feels about herself?”

The answer, according to her? Absolutely nothing.

For over five decades, Diane along with her daughters Kimberly and Christina have built their entire business around this one simple truth. They personally educate and mentor each employee to ensure they can provide extraordinary fashion advice and give clients a level of service that exceeds expectations.

Walking Into a Sea of Dreams

The second the Diane & Company doors swing open, the staff is ready to welcome you in for an amazing shopping experience. They stock hundreds of manufacturers including Ashley Lauren, Jessica Angel, Jovani Signature Collection, Sherri Hill, Portia & Scarlett and Stephen Yearick.

But here’s what’s different – it doesn’t feel overwhelming. Every customer that walks through the door is greeted with a smile and appointed their own personal fashion consultant. This well-trained professional will call your name and escort you towards what they call “fashion bliss.”

The process starts with questions about your event, listening to your wants and needs. Then they bring you many options catering to your vision, and even a few outside of your comfort zone. Many times clients don’t have a fashion vision in mind, so your associate along with Diane and her daughters are on hand to give you as many suggestions as possible.

The “Give It a Try” Rule Changes Everything

“Give it a try – you don’t have to buy.”

That’s their number one rule at Diane & Company. With this concept, you get to see and try options which you may have never considered. They care more about you trying something out of your comfort zone than buying something out of your budget. They strive to give a no-stress experience.

Opening your mind, you just may find out you can wear and look fabulous in more than you think.

When Investment Meets Transformation

Let’s talk about those price tags for a minute.

Prom dresses starting at $450 and going up to $1,500. That might sound like a lot compared to what you’d find at the mall. But prom isn’t just another school dance – it’s one of the most photographed, talked about, remembered nights of your entire high school experience.

Diane & Company calls themselves “the store in New Jersey selling the most expensive prom dresses.” But expensive doesn’t mean overpriced when you consider what goes into each dress and the experience that comes with it.

The Designers Who Create Magic

Ashley Lauren. Portia & Scarlett. Stephen Yearick. Sherri Hill. Jovani Signature Collection.

These aren’t just names on labels. These are designers who understand that the right dress can change everything.

Diane & Company’s buyers hand pick each dress and gown that comes into the store. They travel to fashion markets to bring back the newest and hottest looks.

Each designer brings something special:

• Ashley Lauren for contemporary elegance
• Portia & Scarlett for show-stopping glamour
• Stephen Yearick for luxury craftsmanship
• Sherri Hill for youthful sophistication
• Jovani for timeless beauty

The Complete Experience

Finding the perfect gown is just the beginning at Diane & Company.

After finding the garment of your dreams, accessories are the next step. Your consultant will direct you to various ways to embellish your look with the right handbag, jewelry and head pieces.

Then there are the alterations. Diane & Company is a one-stop-shop with what they call “the absolute best dressmakers on hand” to alter and mold the garment to fit you perfectly.

It’s a complete experience because they understand that putting together the perfect look shouldn’t require running all over town.

Worth the Drive

Freehold sits perfectly positioned – less than an hour from New York City, about an hour north of Philadelphia. But their customers come from much farther than that.

When you’re dealing with prom – when it really matters and settling isn’t an option – people make the trip. The appointment system means you get their full attention without fighting crowds or rushing through decisions.

What sets them apart isn’t just the designer selection or the location. It’s their approach to customer service. They perform one-on-one customer service where they cater and care for each person individually.

Real Results

After 53 years in business, Diane & Company has seen it all. They’ve helped girls discover they could wear styles they never thought possible. They’ve watched confidence bloom in fitting rooms. They’ve been part of making prom dreams come true.

“There is nothing we enjoy more than watching a smile appear on a woman’s face after trying on a gown they never thought they could wear.”

That quote comes directly from them, and it captures exactly what makes this place special.

A Different Kind of Business

Diane & Company operates with a philosophy that puts how you feel about yourself above everything else. In a world that often tells teenage girls to play it safe, they encourage you to try something that might surprise you.

They understand that prom is a milestone worth celebrating properly. It’s about feeling confident, beautiful, and ready to take on whatever comes next.

After more than five decades in business, they’ve proven something important: when you build a business around making people feel amazing about themselves, everyone wins. The girls who walk in leave feeling more confident. The business thrives by doing what they love.

That’s what 53 years of experience in New Jersey’s largest prom boutique looks like – a place where your perfect dress is waiting, and the people who help you find it genuinely care about making sure you feel absolutely incredible wearing it.