Our story
Prom is kind of a big deal. So is finding the right dress.
We're a guide to prom dress shopping, online since 2012. Not a store, not a brand. Just honest help finding where to shop.
The guide today
Every listed shop, state by state
- Boutiques listed
- 739
- States covered
- 49
- Cities covered
- 614
- Independently run since
- 2012
What we actually do
We highlight real boutiques across the country. Some are well-known names, others are hidden gems tucked into shopping centers and small towns. Each one gets its own page with the designer labels it carries, what to expect when you shop there, and an original write-up of the store.
Whether you're a student, a parent, or the designated group-chat researcher, we're here to help you find the store that fits. Not just your style, but your vibe. And maybe your budget, too.
How we work
How a shop gets listed
Every listing is researched by us before it goes live. Nothing is imported in bulk.
- 1Found
A shop owner or a shopper sends it in, or we come across it ourselves.
- 2Researched
We read the store's own website, its social pages and its public listings. We call some stores directly to confirm details.
- 3Labels checked
We check the shop's designer labels against the designers' own store locators.
- 4Published
The shop gets its own page. Owners and shoppers can send corrections at any time.
How we make money
Free for every shop. Featured shops pay for placement.
The guide is paid for by shops that choose a featured placement. Here is exactly what that buys, and what every shop gets without paying.
Every listed shop, free
- Its own store page
- The designer labels it carries
- An original write-up of the store
- Corrections whenever something changes
Featured shops add, for a yearly fee
- A link to the shop's own website
- The shop's logo on its page and card
- A card above the free listings on its state page, in search and on each designer page it carries
- A Featured tag in its state's list of shops
We never sell dresses ourselves. Every purchase happens directly with the boutique. How featured placement works
Since 2012
Top Prom Websites has done the same thing since 2012. We connect prom shoppers with stores that sell authentic designer dresses.
In the early years that included online retailers, checked with the designers they carried. It also meant warning shoppers about the counterfeit sites that used designers' own photos to sell copies. By 2018 more than 2,500 of those sites had been removed from Google, dropped by their hosts or put out of business.
Today the guide is built around local boutiques. They are the stores where you can try on the real dress before you buy it.
Fix a listing or reach us
Something's wrong
Suggest an update and we will check it and correct the listing.
Shop owners
Changes to your own page are free, with no featured listing required.
Privacy
privacy@toppromwebsites.com, or read the privacy policy.
Anything else
For shoppers
Find the shop nearest you
Prom and formal boutiques across the country, sorted by where you actually live.
Browse stores by stateFor shop owners
Get your boutique listed
Free to submit. We review every shop before it appears.
Add your store