B'Dazzle is a division of Alyce Paris that includes some of the lower price point dresses for the more cost conscious prom or pageant shopper. B'Dazzle's parent company is Alyce and is located in Chicago, Illinois. Alyce Paris was started by Alyce Hamm and her brother Jean-Paul Hamm in the 1950's and 60's. Now the company is run by Claudine Hamm and Nathalie Lambert, who are Alyce Hamm's nieces.
B'Dazzle includes a variety of long and short dresses at a fraction of the cost of the other dresses by Alyce Designs with the same great quality. Price may be low but fashionable design has not been put on the back burner. You will find that many of the dresses in the B'Dazzle collection are not a heavily beaded as are the ones in other Alyce Divisions, yet are classic styles with simple beading patterns.
A-line gowns that are strapless or have straps and a few short baby doll dresses make up the majority of the collection, but here and there you may see a taffeta ball gown or a fitted short dress. Most commonly, the materials used for B'Dazzle dresses is chiffon, although you will also find taffeta, charmeuse, satin, and tulle. The chiffon dresses in this collection are normally in bold colors and have beaded necklines or bodices. Colors most often used in the B'Dazzle prom dress line are Fuchsia, Purple, a Black and White Combination, Turquoise, and Red. The short dresses are priced so reasonably and are hard to pass up because they are so cute!
We love B'Dazzle for anyone needing a simple, yet elegant dress for a military ball, debutante ball, sorority function, prom, or a formal wedding. B'Dazzle prom dresses are excellent choices for the girl who wants a simple dress for prom that could easily be worn later in college for a sorority or fraternity formal. Their corporate headquarters are located near Chicago, Illinois.