The Jovani collection is pure elegance. They specialize in formal gowns in a variety of styles such as high-neckline mermaids and A-line sweetheart neckline gowns. They vary and range in price from $238-$600 depending on style and embellishments. This line has so many beautiful dresses that are perfect for prom, pageants, or other formal and black tie events.
Jovani is a company based out of New York, New York that has always been a leader in the prom industry and on the cutting edge of prom fashion. Jovani can be looked to for all the top prom selling styles. If they have a popular dress style one year, all the other prom companies will copy them the next year! Jovani is a well known name in the prom stores and girls seek out styles by them each year.
It is not hard to pick Jovani dresses out of a line up because of their distinct style. They make every type of prom and pageant dress you can just about imagine. Examples of certain cuts and styles that are quite popular are fully beaded bodices with a-line satin charmeuse skirts, fully beaded, extremely fitted cocktail dresses, or flowy printed halter top dresses with chunky stone detailing in bright colors. Details that set them apart are their use of prints within a dress, the use of items like mirror beads, ruffles, feathers, flowers, bows, and sashes, and their trendy hemlines and necklines.
Jovani uses lots of fabrics in the manufacturing of their prom dresses. For example, jersey, satin charmeuse, tulle, satin, silk chiffon, and organza are heavily used within the line. Pushing the bar high with prom dresses that have sexy cutouts, plunging necklines, and extremely low backs. The one thing that Jovani does well is make dresses out of jersey. Jersey is a hard fabric to get a great fit, but once you do, it is super flattering and hugs the body just right. Not to mention, jersey rarely wrinkles, so it is a great dress to pack! Jersey dresses come in a wide array of colors, like black, white, pink, turquoise, yellow, red, purple, ivory, and prints. You can find these and more at some of the best prom dress websites on the web. Speaking of prints, Jovani uses prints in their dresses unlike anyone else. For example, they take your normal black mermaid dress and stick a print right down the center of it and it is gorgeous! This is just a small example of how they use pieces of prints in their dresses to make a statement.
Making a statement is not a hard thing for them to do. If you wear a Jovani dress onstage at a pageant the cut, fit, and beading design will stand out! Beading is a forte for the company. They use the highest quality beading and large chunky stones that really put the bling on a prom or pageant dress. Currently, large flat mirror stones are all the rage and it is not uncommon to see an entire bodice bedazzled with these stones on a ball gown. We love the use of feathers and Jovani uses them to make up a complete skirt on a dress or to completely cover a bodice. They can make a dress with sleeves completely sexy and was one of the first companies to make the very popular high-low hemline dresses! Not only do they do the high-low hemlines, but they will stick a print under the dress so that when you walk the print sneaks out and gives the dress that extra kick! Yes, the price of Jovani prom dresses is higher than most other companies, but you are also paying for extremely high quality and off the runway style. You will often see Jovani dresses on the red carpet worn by stars such as Carrie Underwood, Miranda Lambert, Paris Hilton, Taylor Swift, and Keri Hilson. Jovani's corporate headquarters is located in New York City, NY.