Scroll the designer menu on B Chic's website and you will run out of thumb before you run out of names. For a single storefront on San Carlos Avenue, that depth stands out. The shop pairs a small-town Peninsula showroom with a full online store, and prom sits at the center of both: its own collection, a 2026 prom edit, prom dresses under $300, A-line and mermaid prom sections, and a plus-size prom collection.
The store describes its prom collection as "a handpicked selection of prom dresses," running "from classic ballgowns to sleek and modern silhouettes." The brand list explains how it pulls that off.
The labels, and what each brings to a prom search
B Chic's prom-heavy roster sorts roughly by the kind of dress you are likely to find:
Full-glam beading and sequins
Fashion-forward and editorial
Classic gowns and corset bodices
Bold color and fitted shapes
Easy on the budget
- Cinderella Divine
- Colors Dress
- JVN by Jovani
The list keeps going with Abby Paris, Andrea and Leo, Azzure Couture, Chloe & Zoi, Nicole Bakti, Iyza Belaar and the shop's own B Chic Fashions label. Homecoming has its own section, which helps fall dance shoppers, and the evening, black-tie and cocktail menus are deep enough for a winter formal.
Size range is a real selling point. The plus-size prom page promises dresses "designed to celebrate every curve, offering sizes up to 26 and 7XL." That is a broader run than a lot of shoppers expect from a boutique this size.
Shopping in person versus online
The physical store keeps things flexible, and the online side has its own rules.
San Carlos Avenue
The storefront
- Walk-ins welcome Monday through Saturday
- Try-ons can be booked ahead, and the shop takes texts for reservations
- Sundays are by appointment
Online
The website
- Free US shipping on orders over $250
- In-stock items process in a day or two, with faster shipping at checkout
- Returns requested within 7 days, issued as store credit, with one free exchange
For a student at Carlmont, the public high school that serves San Carlos and Belmont, the weekday walk-in hours mean a quick after-school stop is realistic. Sequoia in Redwood City and Woodside High lie to the south, while Aragon, Hillsdale and San Mateo High are just north up El Camino Real. Menlo-Atherton sits a little farther down the Peninsula.
Among online returns, Iyza Belaar dresses can be refunded rather than credited, minus a restocking and handling fee. A customer review on the site notes one of the Portia & Scarlett styles has no stretch, so check the measurements on each listing before ordering a size.
For a prom shopper on this stretch of Northern California's Peninsula, the smart plan is simple. Browse the site to narrow your list, then come in to try them on before the spring rush. The visiting policy itself is short.
Walk-ins are welcome, and try-ons are available by appointment.
Quick answers for prom shoppers
Does B Chic have prom dresses under $300?
Yes. The site has a prom dresses under $300 section, and Cinderella Divine, Colors Dress and JVN by Jovani cover the budget end of the roster.
Does B Chic carry plus-size prom dresses?
Yes. The plus-size prom collection runs up to size 26 and 7XL.