Noell is an evening wear showroom on Santee Street in the Los Angeles Fashion District, and prom is one of the occasions it dresses. Its About page lists gowns, cocktail dresses, prom and pageant among the selection, and it names Jovani, Sherri Hill and Terani Couture first. Go in knowing that evening and cocktail dresses lead here. Prom is part of the mix, not the whole story.
What Noell claims for itself
The About page makes three big claims. Noell counts itself among the Los Angeles Times "Treasures of LA." It claims the largest collection of ladies' evening and cocktail attire on the West Coast. And it names celebrities, costume designers and stylists as fans, along with many international clients, including royalty. Those are the store's claims, and the page places the showroom in the heart of the Garment District, within miles of Hollywood and Beverly Hills.
The same page sums up the pitch in one line.
Our stunning, new showroom is a top destination for weddings, prom or any special occasion!
The labels on Noell's designer page
By its own count, Noell carries more than thirty brand names, all from designers in the United States and Europe. Its designer page highlights ten. For prom, the familiar names are Jovani, Sherri Hill, Terani Couture, Mac Duggal with its Ieena for Mac Duggal line, and Ellie Wilde for Mon Cheri. The page also lists Tadashi Shoji, Nicole Bakti, Ivonne D. and Montage by Mon Cheri, names that lean toward evening wear.
Prom
Familiar prom labels
- Jovani and Sherri Hill
- Terani Couture
- Mac Duggal and Ieena for Mac Duggal
- Ellie Wilde for Mon Cheri
Evening
Gala and cocktail names
- Tadashi Shoji
- Nicole Bakti
- Ivonne D.
- Montage by Mon Cheri
Each designer on that page links to the label's own collection. Looking there first lets you note a few style numbers and silhouettes before the trip, then ask the staff which of them hang in the showroom. The site doesn't post prices, sizes or store policies, so bring those questions with you.
Still confirming
- The price range for prom gowns in the showroom
- Which sizes Noell stocks for prom
- Alteration and return policies
Planning a weekday trip downtown
Hours are the main thing to plan around. Noell lists Monday through Friday, 10 to 5, and no weekend hours. For a student, that means a school holiday, a minimum day or an early dismissal. Call before you go if your window is tight.
The showroom sits on South Santee Street in the Fashion District, south of the Santee Alley blocks and close to the 10 Freeway. Other Los Angeles area options are in our Southern California prom guide.
Noell questions for Los Angeles prom shoppers
Does Noell sell prom dresses?
Yes. The store lists prom and pageant among its occasions, next to gowns and cocktail dresses, and it carries prom labels such as Jovani and Sherri Hill.
Can I shop at Noell on a Saturday?
Not by its posted hours. The site lists Monday to Friday, 10 to 5 only.
How many designers does Noell carry?
More than thirty brand names, by the store's count. Ten of them are featured on its designer page.