That Dress

Prom in Rincon without the drive downtown

Effingham County families have long treated prom shopping as an I-95 errand that eats a whole Saturday. That Dress, on Commercial Drive in Rincon, keeps that trip inside the county. The shop has been dressing local families since 2013, and its prom wall is deeper than most people expect from a storefront this side of the Chatham line.

Owner Mia and her team run it as a locally owned boutique, and the shop describes the experience as relaxed and no-pressure. That tone suits a prom group. A sophomore who walks in with her mom, her best friend and a phone full of screenshots needs room to try things on, change her mind and try again. By the shop's account, its team offers friendly, personalized help, and that is what a group like that needs.

The two big public high schools are close by: Effingham County High in Springfield and South Effingham High in Guyton, which enrolled about 1,900 students in 2023-24. The store's own list of the communities it serves also takes in Savannah, Pooler, Port Wentworth, Guyton, Springfield, and across the river in Bluffton and Hilton Head. Rincon sits in the middle of all of it, which makes the shop an easy meeting point for families spread across this corner of coastal Georgia and the South Carolina Lowcountry.

What hangs on the prom side

The prom menu on the store's website leans on labels high schoolers already follow on social media, and each one plays a different role.

Sherri Hill

Carried here for both long prom gowns and short homecoming styles.

Jovani

Its own prom section on the store's menu, for the girl who wants a big entrance.

Amarra

Stocked for both prom and homecoming.

Alyce Paris

A wide-ranging line that shows up in the prom, short-dress and mothers sections alike.

Jessica Angel

Featured heavily in the shop's latest arrivals, with many styles in the $390 to $550 range.

Johnathan Kayne

Listed on the site specifically for plus-size prom.

La Divine and Sydney's Closet

More choices on the floor, with Sydney's Closet covering plus-size prom and short dresses.

There is also a dedicated "Prom Dresses under $300" section, a sign the buyer thinks about budgets as much as labels.

The FAQ clears up one small point. "In stock" online can include designer inventory, while a tag icon beside a size marks an item that is physically in the Rincon store. If you have your heart set on one style, call and confirm before you make the trip.

From your first try-on to the finishing touches, we take time to understand your occasion, style, and budget.

That is the About page's description of a fitting. Then there is the line on the homepage that a lot of prom families will care about most: free layaway, available in store. Prom dresses get bought in January and worn in April, and spreading the cost over those months makes a real difference to an Effingham family budget.

Tuxedos for the date, too

This is where That Dress stands apart from a dress-only shop: the store rents tuxedos and suits, and sells them to anyone who would rather own one.

For a prom couple, the dress and the tux can be coordinated in the same room, with the same staff matching vest and tie colors to the gown. Groups heading to the same prom can sort out the guys' rentals while the girls are still in the fitting rooms. For homecoming, the short-dress racks carry Alyce Paris, Amarra, Sherri Hill and Sydney's Closet, so the fall dance gets the same treatment.

The shop does carry bridal, mothers' dresses and bridesmaids, and bridal shopping is by appointment. For prom, the FAQ simply asks you to call with questions about your visit.

Rincon prom basics

Is the layaway at That Dress free?

Yes. The store advertises free layaway, available in store.

Which rental houses handle the tux side in Rincon?

Rentals come through Jim's Formal Wear, Paul Morrell Formalwear and Geno's Formal Affair, and suits and tuxedos from Pure Silk Fabrics are available to buy.

Does That Dress carry plus-size prom gowns?

Yes. Sizes run from 000 through 30, and the site lists Johnathan Kayne and Sydney's Closet specifically for plus-size prom.