NewYorkDress is best known as a website. For prom, though, the draw is the showroom. Tucked into a building on Flushing Avenue in Maspeth, Queens, it holds more than 3,000 dresses from over 60 high-end designers, by the store's own count, and every visit is by appointment, a rule the store ties directly to personal attention.
An appointment at our dress boutique in NYC will ensure you receive the personalized attention you need to find the ultimate party dress.
That is the deal here. You do not browse. You book, you show up, and a dedicated style consultant works the floor for you. The store also claims the largest selection of high-end designer dresses in the area, and with that much stock, having someone who knows the racks is the whole point.
How a prom appointment works
The showroom has its own rules, and the store lays them out in order.
A Maspeth showroom visit, step by step (a guide)
First
Book a showroom appointment online. Appointments are required for every visit.
Then
Bring a parent or guardian if you are 18 or under. The store requires it.
Before the trip
If a particular dress from the website is the reason for your trip, phone the showroom about it first. According to the store, stocking every dress, size and color shown online would be impossible.
On arrival
The consultant starts with questions about your style and the event you are attending, so the selection fits the occasion.
Last
Decide before you pay. All sales in the showroom are final and are not eligible for return or exchange.
For a prom family, that structure is a relief more than a hurdle. A first-time gown shopper facing 3,000 dresses alone can easily freeze. A consultant who has already asked about the dress code and your favorite silhouettes narrows it fast.
The designer lineup
The store's showroom page names some labels as examples of what is on the floor, and the full designer list on the website runs longer, though not every online style will be hanging in Maspeth on a given day.
Named on the showroom page
Prom favorites on the full website list
Prom has its own long and short sections on the site, plus a plus-size prom category, and homecoming and sweet 16 dresses sit nearby. The store also dresses pageant contestants, and its showroom page features a visit from Miss Connecticut. The showroom also carries wedding gowns and mother-of-the-bride dresses for families with more than prom on the calendar.
Shopping from farther away
Not in New York? The store offers virtual appointments, a useful middle ground for a family upstate or out of state that wants a second opinion.
In Maspeth
Showroom appointment
- A dedicated style consultant works the floor for you
- Every visit is by appointment
From farther away
Virtual appointment
- A stylist connects by video call
- Shows style details, helps with styling and answers questions
Closer to home, the showroom is within reach of several big Queens schools. Grover Cleveland High School in Ridgewood, Maspeth High School and Newtown High School in Elmhurst, and Christ the King in Middle Village all sit within a few miles, and the showroom is an easy trip from much of New York City.
Booking the Maspeth showroom for prom
Do I need an appointment at NewYorkDress?
Yes. The Maspeth showroom is appointment only, and you book online. Shoppers 18 and under must come with a parent or guardian.
Can I return a dress I bought in the showroom?
No. The store states that all sales in its NYC salon are final.
Will the dress I saw online be in the store?
The Maspeth floor cannot carry every dress, size and color shown on the website, so a style you spotted online may not be hanging in Queens; ask about it by phone before your appointment.