If you know this shop as the big storefront on North Main Street, that is not where it is now. Amanda’s Collection currently lists its address as 201 Graduate Rd., Suite 115, in the University Commons strip center in Conway, coastal South Carolina. Two older addresses are still floating around online, so it is worth getting this straight before you drive.
- 328 North Main St., downtown Conway — the long-running location. The 10,000-square-foot building was put up in the early 1900s and had been a furniture store that also sold coffins.
- 1610 Church St., next to the Conway Belk — the address still attached to some listings, including this directory’s record.
- 201 Graduate Rd., Suite 115 — the address on the store’s own site, its Instagram bio, and its current review listings.
University Commons sits at the signalized intersection of Highway 501 and University Boulevard, at the entrance to Coastal Carolina University and across the road from Horry-Georgetown Technical College. Conway Medical Center is about half a mile away. The neighbors in the center are Tropical Smoothie Cafe, Rotelli’s, Insomnia Cookies and a handful of other small tenants, which means a fitting appointment and lunch can be the same trip.
What the shop carries
Prom is one of four things here, alongside bridal, mothers’ dresses and tuxedo rental, plus shoes and accessories. On the prom side, the verified brands are House of Wu and Tiffany Designs — both list this store on their official retailer locators. The store’s own profile on The Knot describes special orders from size 0 to 30 with in-stock sizes running 6 to 26, and alterations handled in house rather than farmed out. That last part matters more than it sounds: a shop that hems its own gowns is a shop you can go back to three weeks before prom.
The history, and one open question
Amanda Roof was 23 and a year out of college when she offered to buy a closed bridal shop in Conway in January 2000. The owner turned her down. That March, the owner called back and accepted. Roof signed on March 17, 2000 and opened the doors the next morning — and sold a wedding gown that first day, to a customer who left, shopped four other places, and came back before closing.
Roof’s mother, Kay Alford, was the shop’s seamstress for twelve years. In July 2023, after 23 years, Roof put the business on the market to spend more time with her three teenagers. No follow-up coverage in the local paper has confirmed whether it sold or who runs it today, so treat any claim about current ownership carefully — including on this page.
Who is within driving range
Conway is the Horry County seat — Horry is said “O-Ree,” and the district itself prints the pronunciation. Horry County Schools runs 58 schools across nine attendance areas: Aynor, Carolina Forest, Conway, Green Sea Floyds, Loris, Myrtle Beach, North Myrtle Beach, Socastee and St. James. From this parking lot on 501, Conway High is the closest of those; Aynor, Loris and Green Sea Floyds sit inland to the west, and the beach-side schools are down 501 the other direction. The Academy for Technology and Academics on Highway 701 North and HCS Early College are both Conway addresses too.
If this shop does not have the dress, the two nearest specialists with deep prom stock are Foxy Lady in Myrtle Beach and Fancy Frocks in Murrells Inlet, which advertises more than 700 prom gowns in stock. Both are farther down 501 and toward the ocean, which in April means beach traffic.
Before you go
Posted hours are Monday through Friday 10 a.m. to 5 p.m., Saturday 10 a.m. to 3 p.m., closed Sunday. The homepage says appointments are preferred and walk-ins are welcome; an older Conway Downtown Alive listing says bridal, bridesmaid and alterations visits require an appointment. For prom in season, call first anyway — (843) 248-3277 — and ask whether they are logging school-and-dress registries, which most independent prom shops in one-high-school towns do.