The RoseTree Boutique's website opens by advertising the largest online selection of Joseph Ribkoff and Frank Lyman, so prom shoppers can be forgiven for thinking they clicked the wrong link. Click into the menu, though, and a separate heading for prom and homecoming designers runs more than twenty names deep. The shop behind that website is a storefront on C Street in Ceredo, the Ohio River town in Wayne County, and its catalog includes a filter for in-store stock so a shopper can see what is hanging in the building before making the trip.
Paying for a gown follows a set formula, and the store's layaway listing describes it in its own shorthand.
LAYAWAY PLAN- Half Down, 3-equal auto payments.
That plan sits in the main menu next to the dresses, with a separate page for making layaway payments, which makes it easy to lock in a prom gown months ahead and finish paying before the dance.
Prom and homecoming designers at RoseTree
The list is long enough that it helps to see it laid out, A to Z. These are the prom and homecoming houses the store names in its menu:
- Aleta
- Alyce Paris
- Ava Presley
- Colette by Daphne
- Colors
- Ellie Wilde by Mon Cheri
- Faviana
- Hannah S
- Jasz Couture
- Jolene Prom
- Josh & Jazz
- Jovani
- Jovani Shorts
- JVN by Jovani
- Madison James
- Panoply
- Portia & Scarlett
- Primavera Evening
- Rachel Allan
- Rachel Allan Prima Donna collection
- Sherri Hill
- Sophia Thomas
- Studio 17
- Tarik Ediz
- Tiffany Design
That spread covers sleek jersey and satin on one end and heavily beaded, pageant-weight construction on the other. The site's occasion filters go past prom as well, with homecoming, Sweet 16, quinceañera, girls' pageant and red carpet categories, so a family can shop several events in the same catalog.
Where the shoppers come from
Ceredo sits beside Kenova, close to where West Virginia, Ohio and Kentucky meet at the mouth of the Big Sandy, and the customer base reflects it. Spring Valley High School and Wayne High School are the obvious feeder schools on the West Virginia side, with Tolsia, Huntington High and Cabell Midland within reach. Fairland High School in Ohio and Boyd County High School in Kentucky are only a river crossing away. For a shop in far western West Virginia, the trade area is as much regional as local.
Bridal gowns, bridesmaids and flower girl dresses round out the formal side, and the Ribkoff and Lyman racks carry the women's clothing. Before buying, note the returns page: bridal, eveningwear and special-occasion purchases are final, so try on carefully in the store.
Ceredo prom questions
How do I check whether a prom style is in the store?
Use the in-store stock filter in the online catalog, or contact the shop. Appointments are booked by phone, according to the site footer.
What is the RoseTree Teenboard?
It is a student program with an online application form. High schoolers apply with their school details and a headshot, then interview.