Glitz & Glamour has sold prom, party and pageant dresses in Pell City since 1998. It is locally owned, and it now works out of a 5,000-square-foot store off Cogswell Avenue with 12 dressing rooms. The shop also keeps something most prom stores don't, a pageant and modeling coach on site.
A 5,000-square-foot room for St. Clair County prom
The store says it has "unveiled" the bigger space, and it describes the setup this way.
Step into one of our 12 luxurious dressing rooms, designed for royalty, and let our expert in-store pageant and modeling coach transform you into a star.
The store also credits its staff with custom alterations and patient service, and it describes the visit as personal and stress free.
Designers on the racks
The store lists Sherri Hill, Ava Presley, Ashley Lauren, Jovani, Alyce Paris and House of Wu, and says in capitals that it carries many more in person. Its gowns also include Sydney's Closet, Lucci Lu and Rosemore.
Homecoming gets its own collection with the same core labels: Sherri Hill, Ava Presley, Ashley Lauren, Jovani, House of Wu and Alyce Paris.
Half down and 30 days to pay
The store sets out layaway in five steps. Call or come in with the designer, style, color and size you want, plus your contact information. The dress stays on the sales floor until you put 50 percent down. The balance is due within 30 days. If you need longer, get in touch and the store will do its best to help. Good to know: once the agreed date passes, the dress goes back on the floor and the payments are forfeited.
To start
Call or stop in with the designer, style, color and size
Put 50 percent down
The gown comes off the sales floor and is held for you
Within 30 days
Pay the balance, or ask the store for more time
Released once paid in full
Every sale is final at Glitz & Glamour, including sale pieces and special orders, which cannot be canceled.
Pageant racks, tuxes and the Glamour Ambassadors
The store lists pageant gowns on site in women's sizes 00 to 18, from Sherri Hill, Alyce Paris, House of Wu, Stella Couture, Primavera and Terani. The store also carries Ava Presley interview looks and a Primavera exclusive. Dates are covered through Jim's Formalwear tuxedos.
Pageant
Gowns in women's 00 to 18, plus an in-store coach
Homecoming
Sherri Hill, Jovani and four more labels
Tuxedos
Jim's Formalwear for prom dates
Each year the shop hand picks a group of Glamour Ambassadors, young women who represent the boutique at events, model new collections and appear in photo shoots.
Pell City sits on I-20 between Birmingham and Anniston, and Cogswell Avenue is the main road through town. Moody, Ashville, Springville and St. Clair County High in Odenville are all in the same county, and Lincoln is just across the line in Talladega County. For more stores around the state, see our Alabama prom guide.
Pell City shoppers ask about Glitz & Glamour
How much do I need to put a prom dress on layaway?
Half the price. Once that is paid the store holds the gown, and you have 30 days to pay off the rest.
Does Glitz & Glamour carry homecoming dresses?
Yes. Homecoming has its own collection, with Sherri Hill, Ava Presley, Ashley Lauren, Jovani, House of Wu and Alyce Paris.
Does the store carry designers beyond the ones it names?
Yes. The store says it carries many more labels in person than it lists, so ask about a name you don't see.
Does the store handle tuxes for prom dates?
Yes. Tuxedos for prom dates come through Jim's Formalwear.