Prom on South McKenzie Street
If you grew up in south Baldwin County, down in coastal Alabama, you know McKenzie Street as Highway 59, the road everybody takes between Foley and the beach. Coastal Camellia Pageantry Company sits on the south end of it, and its tagline says what it does in three words: Pageant, Prom, Party. The pageant name is on the sign, but prom gets equal billing, and the stock reflects that.
The store's welcome note offers help with all of your pageantry, prom and special occasion needs, and it backs that up with a long run of prom labels. Jovani has its own prom section. Sherri Hill, Ashley Lauren, Ava Presley and Johnathan Kayne lead the designer menu. Tiffany Designs, Rachel Allan and Sydney's Closet each have prom collections on the site, and Primavera and Amarra round out the long-dress side. Coastal Camellia lists itself as the local authorized retailer for Johnathan Kayne, Sherri Hill, Amarra, Ashley Lauren and Ava Presley, among others.
The size range stands out most. The shop sells dresses in all sizes from babies to women's plus, and the plus-size menu is its own section, with Johnathan Kayne Plus, Sydney's Closet prom and homecoming and Tiffany Plus, and Rachel Allan Plus appears among the store's other styles. A senior who has been told one too many times that her size only comes as a special order will find whole collections built around plus sizes here.
The site also lets you search in-store stock by size before you leave the house, with filters that run from 000 through 32 and 14W through 32W. That small feature spares a lot of wasted trips down Highway 59 in prom season.
How a visit works
Coastal Camellia keeps both options open. Its welcome note says the shop is open by appointment and also hosts open hours, and a booked slot is there for anyone who wants a set time. The booked option has a step up.
Open hours
Walk in
- No appointments necessary during normal business hours
VIP appointment
Extended appointment time
- Styling and tips
- Extra discounts, gifts and crowns
- A sparkling toast when you say yes to the dress, poured in a fancy glass the shopper takes home
VIP slots book through the same system as regular appointments, or by messaging the shop, and the services page also offers a complimentary consultation. For a prom shopper with a group of friends, or a mom who wants the moment to feel like an event, that is the version to ask for.
One policy to know before you buy: the store's FAQ states that all sales are final, with no refunds and no exchanges. Bring everyone whose opinion matters to the fitting, and make the call in the room.
The store's own menus sort the racks by occasion.
Prom
- Jovani Prom
- Tiffany Designs
- Rachel Allan Prom
- Sydney's Closet Prom
- Long dresses
Homecoming
- Jovani short and cocktail
- Ava Presley Homecoming
- Tiffany Homecoming
- Short dresses
Plus size
- Johnathan Kayne Plus
- Sydney's Closet
- Tiffany Plus
- Rachel Allan Plus
Teen and Miss pageant
- Ashley Lauren Pageant
- The store's teen and miss collection
Quinceañera
- Amarra
- House of Wu
- Rachel Allan
Jewelry
- Stefanie Somers
- Jim Ball
The little-girl pageant section is deep as well, with Sugar Kayne, Ashley Lauren Kids, Sherri Hill Littles, Ava Presley Kids, Jovani Little Girls, Tiffany Princess and 2 Cute Princess. Families with a teenager headed to prom and a younger sister on the pageant circuit can cover both girls without a second shop.
Dates count too. The store's formalwear section covers pageant, prom, homecoming, quinceañera and party events, down to jewelry, shoes, hoop skirts and accessories, along with tux and suit rentals and sales. That last part means a prom couple can sort out both halves of the photo at the same counter.
A Baldwin County shop that gives back to prom
Coastal Camellia's contact page talks about supporting local non-profits, a teen board and the royalty from its own Miss Coastal Camellia Pageant, and it says the shop donates to prom giveaways. Requests for silent auction packages, door prizes or program ads need to be in 90 days before the event.
For students at the southern end of the county, Foley High School is the closest big prom, and Robertsdale High School sits up Highway 59 to the north, and Elberta High School lies to the west. Gulf Shores High School and Orange Beach Middle and High School, both in their own city systems now, are south toward the beach. The shop also lists Mardi Gras dresses among its occasions, which fits a corner of the state where formal season starts with Mardi Gras and keeps going through prom.
We have thousands of dresses in all sizes baby-women's 4xl.
That line leads the store's welcome note, and the racks back it up.
Returns, plus sizes and VIP visits at Coastal Camellia
What comes with a VIP appointment?
Extended appointment time, styling and tips, extra discounts, gifts, crowns and a sparkling toast when you say yes to the dress, served in a glass you take home.
Can I return or exchange a prom dress?
No. The FAQ is firm that all sales are final, with no refunds and no exchanges, so decide at the fitting.
How far does the Foley size run go?
From baby through women's 4XL, and the shop has dedicated plus-size collections from Johnathan Kayne, Sydney's Closet and Tiffany, plus Rachel Allan Plus.