Jovani was founded in 1983 in New York City by Jacob Maslavi and his sons, starting as a ten-person shop producing fifteen styles for specialty boutiques. It grew into one of the largest names in prom, with distribution in more than two thousand stores worldwide, which is why you see it on nearly every prom floor.
The reason for that reach is range. Its stylistic spread is broader than most labels in the price bracket, from fitted sparkle gowns to full ball skirts and sleek columns, in a deep set of colors. Whatever silhouette a shopper pictures, Jovani usually makes a version of it, which makes it an easy first stop for a first prom dress.
On price, Jovani falls in the upper designer tier, roughly alongside Sherri Hill in both price and distribution. It suits a shopper who wants a recognized designer gown with lots of choice, and because the label is carried so widely, comparing the same style across the shops listed here is straightforward, with past-season and sale pricing lower.
Sizing runs close to standard across the collection, though fitted styles follow the same measure-and-alter logic as most formalwear. Have measurements taken at the boutique, bring your prom shoes so the hem is set correctly, and plan ahead, since alteration timelines during peak prom season typically run four to six weeks.
What is the price range for Jovani prom dresses?
Jovani falls in the upper designer tier of the prom market, comparable to Sherri Hill. Exact figures vary by style and embellishment, and past-season and sale pricing runs lower at the shops listed here.
Does Jovani fit true to size?
Sizing runs close to standard, but fitted styles are best chosen by measurement rather than your street size. Have your size taken in the shop and allow four to six weeks for alterations during peak season.