Matilda Ndrecka designs an in-house custom couture line that is sold only at NYC Glamour Couture, right alongside the designer gowns on its racks. That gives an Astoria prom shopper an unusual option: a piece the boutique calls one of a kind.
Its site names the shop the couture house of NYC and ranks its prom, evening and pageant collections as the most well known in NYC and abroad. It has been dressing customers on Steinway Street since at least 2016, and the street suits it. Steinway is the neighborhood's main shopping street, the place Astoria families already go when they need something for an occasion.
The labels behind the prom racks
The custom line gets the attention, but the designer floor is substantial. The store's own designer list, with each label's sub-lines broken out:
- Cassandra Stone
- Colors Dress
- Fabulouss by Mac Duggal
- Faviana
- Faviana Curves
- Faviana Glamour Collection
- Flash by Mac Duggal
- Ieena by Mac Duggal
- Jessica Angel
- Jovani
- JVN
- Lara Designs
- Mac Duggal
- MNM Couture
- Nicole Bakti
- Portia and Scarlett
- Primavera Couture
- Scala
- Sherri Hill
- Tarik Ediz
- Terani
Between them, those labels cover the full prom range. Jovani and Sherri Hill handle the trend-driven looks. Tarik Ediz and Mac Duggal Couture lean dramatic. Faviana Curves brings real options for plus-size shoppers, and Primavera Couture and Jovani have short and cocktail sections for anyone who would rather dance in something above the knee.
There is also a clearance category on the site, a good bet if you can be flexible about color or season.
How a visit works
According to the store, a fashion consulting team can help by phone or in person, and stylists guide each visit. In practice that means you can call with a style number from the website and find out what is available before you head over.
Only here
The custom couture line
- Designed in house by Matilda Ndrecka
- A one-of-a-kind piece
- Ask about timing on your first visit
On the racks
The designer floor
- Every label in the designer list above, sub-lines included
If you want a prom dress nobody else in the ballroom can match, the custom line is the reason to make the trip. Start early.
Astoria has no shortage of prom-goers. Long Island City High School, William Cullen Bryant High School and the Frank Sinatra School of the Arts all draw students from this corner of Queens, New York, and the shop's bridal and bridesmaid lines cover the wedding side for older sisters and moms. The boutique's About page sums up its pitch in a single line:
Our custom designs are one-of-a-kind pieces that only NYC Glamour Couture can offer.
Custom gowns and pricing at NYC Glamour Couture
Can I get a custom prom gown at NYC Glamour Couture?
Yes. The in-house couture line by designer Matilda Ndrecka is sold only at this boutique. Ask about timing early so the gown is ready well before prom.
Are the website prices the same as in the store?
They can differ. The site shows designers' suggested retail prices, and boutique prices may not match, so ask when you visit.