Two labels are confirmed on the racks at 367 West Jericho Turnpike, and they pull in different directions. Jovani is the Manhattan prom house — founded in 1983, still run out of West 39th Street in the Garment District — the label most seniors on this side of Long Island have already scrolled past a hundred times before they walk into a store. Tiffany Designs is a House of Wu line, built around ball gowns, mermaid cuts and fit-and-flare shapes with pageant-scale beading. A shop carrying both is covering the girl who wants the dress she saw online and the girl who wants something with real structure to it.
The road it sits on
West Jericho Turnpike is Route 25 running west from the New York Avenue crossing, which puts this storefront a few minutes from the busiest formal-shopping corner in the township. Route 110 at Jericho Turnpike is where Walt Whitman Shops has been since November 1962 — roughly 1.09 million square feet, around 105 stores, 5,043 parking spaces, and the only Saks Fifth Avenue on Long Island. Simon lists the mall’s trade area as Huntington, Dix Hills, Woodbury, Syosset, Melville and Northport, which is a fair description of this store’s draw too. The difference is scale: one storefront on a commercial stretch of Route 25, not an anchor wing.
The two closest large feeders are Huntington High School on Oakwood Road, with 1,363 students in 2024–25, and Walt Whitman High School on West Hills Road in Huntington Station, at just under 2,000. Harborfields, Northport, Elwood’s John Glenn, Cold Spring Harbor and the Half Hollow Hills schools all sit in the surrounding districts. On Long Island the formal calendar does not begin and end with prom — shops in this market sell into sweet sixteen and bat mitzvah season as well — and A la Mode describes itself as a formalwear and sportswear store rather than a gown-only salon. Yelp files it under sportswear, which fits.
The store’s own Facebook page: “Featuring the hottest trends on both sportswear and formalwear.”
This is a crowded market, and that matters
Nobody drives here because there is nothing closer. Jovani’s own New York retailer list puts several stockists in the same set of towns:
- Bridal Salon of Huntington Village — Huntington
- Dress Gala — Commack
- Mieka — Woodbury
- 2 B Seen and Ask Alice — Syosset
- Outrageous Boutique — Plainview
- Estelle’s Dresses — Farmingdale
Practical consequence: if duplicate dresses matter to your group, ask how each store logs what it has sold and to whom before you put money down. Ask it here too.
What we could not verify
There is no website on file for this store, no published hours, and no price range we could confirm. Its public footprint is a small Facebook page and a TikTok account whose bio lists the Jericho Turnpike address and the phrase “shop the best prom dresses.” We could not confirm a founding year, an owner, whether alterations are done in-house, or whether it takes appointments during February and March. Call (631) 629-4661 and ask what is on the floor in your size before you make the trip — especially if you are coming from Northport or Dix Hills rather than around the corner.