For years this was a Boulevard Mall store. In February 2024 it moved out, into a renovated storefront at 1208 Niagara Falls Boulevard directly across the road, and cut the ribbon on February 4 with the owners’ twin sons holding the scissors. The mall it left behind closed for good on February 3, 2026, by then down to a couple of tenants out of the eighty it held at its peak. The dress shop is still open, on the other side of the street, on the Western New York stretch of Route 62 where the big-box lots begin.
That timing tells you something practical: the racks are not tied to a mall’s hours or a mall’s parking ramp. You pull into a flat lot off the boulevard and walk in.
A tailor shop first, a dress shop second
The business began in 1941 as Taglis Tailor — TT — a tailor shop in downtown Buffalo. Jimmylee Steinfeld took it over in 1993 and turned it into a custom design house, then opened TT New York as a dress boutique in 2001 with the tailoring operation on site. That order of events still shapes the visit. Alterations are done in the building, by the same shop that sold you the gown, which matters more for a floor-length dress than almost anything else on a store’s feature list.
Steinfeld designs his own line, sold only here, and he and his husband Ashley launched the Motivator shapewear line in 2011. If you are shopping with a teenager who has firm opinions, know that the owner is usually the one on the floor giving them.
What’s in stock
Clarisse and Jasz both list this store on their official retailer locators, so those two labels are confirmed. The shop’s own collections page adds Amelia Couture, Jessica McClintock, Nox Anabel, Tiffany Designs, Fiesta, Mary’s Bridal and Juliet, alongside the house line. Sizes run 0 to 30, and the store says it keeps hundreds of dresses in stock rather than ordering everything in.
It also runs an event tracking system — you register your dress against your school and date so nobody else walks into the same prom in it. Ask an associate to log it while you are at the register; that is the whole point of buying from a store that keeps a list.
Prom is the busiest season, but the inventory is built for a year of events: quinceañera and pageant gowns, homecoming, bridal, mother-of-the-bride, plus shoes, jewelry, wraps and gloves to finish the look.
Who it’s for, and one thing to ask
The boulevard is the natural shopping trip for the Ken-Ton schools — Kenmore East and Kenmore West — and for Cardinal O’Hara, Tonawanda, North Tonawanda, Sweet Home and the Amherst and Williamsville schools a few minutes east. Buffalo city and southtowns families are a straight run up the boulevard. The store’s reviews also include families who drove from Ontario and from two hours out, which is what a store with on-site tailoring and a size-30 rack tends to pull.
Posted hours on the store’s own site are 10:30 to 7 Monday through Friday, 10 to 7 Saturday, and 11 to 6 Sunday; third-party listings show slightly different closing times, so call the store at the number on the visit card if you are cutting it close. One more thing worth doing before you hand over a card: several public reviews describe sales as final. Get the return and alteration terms said out loud at the counter.