Ultimate Fashions II brings a deep prom floor to Staten Island, with gowns from Jovani to Sydney’s Closet and a promise that no two girls from the same school wear the same dress. It is the Staten Island branch of a family business that started at Woodbridge Center in New Jersey. The original store is still there, now Ultimate Fashions in Woodbridge, New Jersey, just across the Goethals Bridge. The founder, Laura, runs both. This one sits inside the Staten Island Mall on Richmond Avenue, so a dress visit folds easily into a mall trip the family was already planning.
The two stores share a designer list and a set of store policies. The store’s site also credits the business with styling celebrities, public figures and other guests for red carpet appearances and private events over the years. The family started the business in 1994 with a kiosk at Woodbridge Center, and the Staten Island Mall store came later.
Staten Island
Ultimate Fashions II
- Inside the Staten Island Mall on Richmond Avenue
- The same designer list and store policies as the original
New Jersey
The original store
- Opened in 1994 as a kiosk at Woodbridge Center
- Still in the same mall, across the Goethals Bridge
The rule every prom shopper should know
Both stores make the same promise for prom season, and it is one of the best reasons to shop here in person.
Never letting any 2 girls get the same dress to the same school for prom.
Just tell your stylist which school you attend when you buy. Students from Tottenville, New Dorp, Port Richmond, Susan Wagner and the other high schools of Staten Island, New York can shop here without worrying about a matching gown walking in.
Designers and sizes
The shared designer list is deep for a single storefront, 15 labels in all. Alongside Jovani, prom shoppers will find these groups.
Statement and pageant-style gowns
Trend-driven prom and homecoming
- Ellie Wilde
- Colette by Daphne
- Jasz Couture
- Paul Rekhi
Classic silhouettes
Sizes 14W to 40
- Sydney’s Closet
- Tease
Plus-size shoppers, take note of the 14W to 40 run. Named lines up to size 40 mean real options to try on, not a single rack in the back.
Beyond prom, the store dresses sweet 16, quinceañera, pageant, bat mitzvah and 8th grade dinner dance customers, with communion and christening styles from Joy Kids and Lito for the youngest. Bridal, including Morilee, and mother-of-the-bride gowns from labels like Terani Couture are a smaller part of the mix. Suits and tuxedos come through the store’s partnership with Jim’s Formal Wear. The staff will also point families toward trusted local venues, DJs and photographers, and the accessories department covers veils, handbags, headpieces, jewelry and shoes, so the earrings and heels can be chosen before you leave the mall.
Quick answers for Staten Island Mall shoppers
Can I just walk in?
Yes. The store welcomes walk-ins at any time, and you can book a set time if you prefer, which is worth doing on a spring Saturday.
Does the Staten Island store do alterations?
Yes. An independent seamstress works on site and charges separately from the dress, or you can use your own.
What should I check before I pay?
The designer, style, color and size, especially on a special order. All sales are final, so go over them with your associate before you pay.