Faviana at a glance
- Founded by
- The Moradi family
- Owned by
- Faviana International Inc.
- Based in
- New York, New York
- Design lead
- Shala Moradi
- Size range
- 00 to 16, select styles to 24E
- Plus sizes
- Faviana Curve, 12W to 24W
- Typical prom price
- $450 to $580
- Special orders
- Often days; back orders can take months
Checked 2026
Faviana is a New York prom label sold only through specialty shops and boutiques. Its pitch is red carpet glamour at a price a family can plan around: most of the current line lists between $450 and $580. The size run reaches 24, with a separate plus range, Faviana Curve.
The company dates itself to 1988, when, by its account, Paul and Shala Moradi started the business in New York with a small storefront selling fabrics. The Faviana name shows up on paper later. Faviana International Inc. was incorporated in New York in 2002, and the FAVIANA trademark claims first use in August 2002 and was registered in 2005. Crain's, in 2015, called it a 17-year-old company, so the published dates don't line up neatly.
The Moradi family still runs it. Paul Moradi is president and founder, Omid Moradi is CEO, Navid Moradi is COO, and Shala Moradi is creative director, designing the evening wear from the beginning, the brand says. Headquarters sit in Manhattan's Garment District, on Seventh Avenue.
Three Faviana size runs, and which one is yours
Faviana says almost all of its sizes are true to size. True to Faviana sizing, that is, which is not the tag in your closet. Formal sizes run their own way. Try one on at the shop and let the fitter tell you which size to order. Stuck between two? Go up. Taking a gown in is routine; letting one out often isn't possible.
There are three size runs. The core run is 00 to 16. Select styles add extended E sizes, 18E to 24E, in the Glamour group. And the Curve plus range runs 12W to 24W, for style numbers that start with 9, such as 9604 and 9606.
Faviana prom sizes
Three size runs, one label
-
Core
00 to 16
-
Glamour, E sizes
Select styles to 24E
-
Curve (numbers start with 9)
12W to 24W
Faviana cuts 00 to 16, with select styles in 18E to 24E and a Curve range of 12W to 24W.
Curve is cut fuller, not just bigger, so a 12W is not simply the next size after a 16. If you sit at the top of the core run, try on a Curve style as well as an E size and see which one sits right.
Ask for the right number. In the 2027 prom collection, E sizes carry style numbers of their own, such as E11632, and no new Curve numbers had been posted as of October 2026. Shops tend to hang plus styles on a separate rack, under names like Faviana Plus, Faviana Curves or a plus-size prom collection, and a few break out a Faviana Glamour group. If that rack looks thin, ask for the 9 numbers by name.
Satin corsets, pearls and a $650 top
In the brand's words, the look is "red carpet glamour and the elegant spirit of New York City." The 2027 style names show what that means this season. About half of the 249 colorway listings posted in October 2026 mention beading, about half mention satin, and about half are corset styles. Lace and strapless necklines come close behind, and lace-up backs are common too. Pearls are new: 11612 is a strapless corset gown trimmed with them. For sparkle, Faviana leans on rhinestones and hot-fix heat stones, as on 11613, a satin corset gown set with them.
The price band is tight. At Couture Candy, an authorized retailer, the middle half of current long styles lists between $448 and $538 at full price, and $498 is the most common tag. The cheapest long gowns, 11454 and 11458, are $358. Three beaded gowns, 11408, 11409 and 11410, top out at $650, with 11411 and 11462 just under at $638. Those are list prices checked on October 22, 2026. The short 115xx dresses at $258 belong to the homecoming group, not prom.
Faviana long gowns at full price, Couture Candy
$358Most $450 to $580$650
Getting a Faviana through a shop
Faviana gowns are sold only in selected specialty stores and boutiques, per the brand's FAQ, and its store locator lists them. Crain's put the count at about 3,000 wholesale accounts in 2015, the latest figure we found.
A shop can special order a style it doesn't stock, and the brand says you will be given a delivery date when you place a special order. Get that date in writing. Most orders move fast: the FAQ says most dresses ship as soon as the order is placed and take only a few days to arrive. A popular style is the exception. The brand's own blog warns it can sit on back order for months, so if your style is a hot one, order early.
Returns are the shop's call. Faviana states no return rule for its retailers, so ask about the store's policy, special orders included, before you pay a deposit.
How Faviana says to spot a counterfeit
Faviana warns that counterfeit prom dress sales have risen sharply, and that knockoffs arrive in cheap fabric with poor stitching. Some buyers, it says, "may not even receive a dress at all." Among its red flags: a price far below other sellers, no street address and photos lifted from the brand. "If you find a Faviana dress for significantly less than any other retailer, it is more than likely a fraudulent site."
Faviana's red flags
- A price far below other sellers
- No street address
- Photos lifted from the brand
- On the Faviana store locator
- Shows the Authorized Retailer seal
Two checks cover most of it. Find the shop on Faviana's store locator, and look for the brand's official Authorized Retailer seal before you pay. Buying secondhand? Ask for the style number and where the dress was first bought, then compare it with the brand's own photos of that number.
New York first, then Pennsylvania
Faviana is a New York label, and New York leads our listings for it, with Pennsylvania close behind. Ohio and Florida come next, then Illinois and New Jersey. Three shops worth a look:
Omnibus FashionsBabylon, New York
Carries Faviana alongside both Faviana Curves and Faviana Glamour.
A Day to RememberConcord, New Hampshire
Publishes its Faviana prices, about $358 to $650, and stocks the Curves line.
The UltimatePeabody, Massachusetts
Says some of its Faviana styles are carried by no one else in the area.
When the 2027 Faviana styles went up
Mid-October is the pattern. Big Faviana prom drops landed in October 2022, 2024 and 2025, and the 2027 collection went up on the brand's site on October 15, 2026, with 79 new style numbers running from 11600 to 11683. Homecoming is a separate drop in late spring; the 115xx group posted in May 2026.
Mid-October
The new prom collection posts, 79 style numbers for 2027
By January
Retailers have their racks stocked, the brand says
When you order
In-stock styles ship in days; special orders come with a delivery date
Shop by January and a back-ordered favorite still has time to arrive before a spring prom.
From Emmy replicas to Long Island City
The red carpet angle goes back a long way. In August 2006, Access Hollywood covered Faviana's Emmy replicas: the New York company studied photos from the red carpet and turned out look-alike gowns in about two days, at $258 to $298. Omid Moradi spoke for the company.
The brand names Kim Kardashian, Ashley Benson, Coco Rocha and Nicky Hilton among past wearers, and its celebrity page shows looks tied to The Bachelorette and Wheel of Fortune. We could not find an outlet or photo caption confirming any of them, so read that list as the company's own.
The business has grown into a building of its own. In 2015 it bought 31-10 Hunters Point Avenue in Long Island City, Queens, for its warehouse, with roughly $1.3 million in city subsidies, Crain's reported. In August 2025 it filed plans for a seven-story commercial and manufacturing building there and said its operations will stay in Long Island City. Along the way, in 2019, it announced an Upcycle Program that sent donated dresses to GLAM4GOOD's prom event for teens with life-threatening illnesses.
Questions shoppers ask
What does a Faviana prom dress cost?
At full price, most current long styles list for about $450 to $580, with $498 the most common tag at Couture Candy. The full range runs $358 to $650.
Does Faviana make plus-size prom dresses?
Yes. The Faviana Curve range runs 12W to 24W, on style numbers that begin with 9. Many shops hang Curve styles on their own plus rack, so ask about it before you book.
What does the E mean in a Faviana size?
E marks the extended sizes, 18E to 24E, which select styles add to the core 00 to 16 run. In the 2027 collection those sizes have their own style numbers, such as E11632.
Does Faviana run true to size?
The brand says almost all of its sizes are, to Faviana sizing rather than street sizes. Try one on in the shop before you settle on a number.
When does the new Faviana prom collection come out?
In mid-October. The 2027 styles posted on October 15, 2026, and the brand says shops have their racks stocked by January.
How can I tell if a Faviana seller is legit?
Check the shop against Faviana's store locator and look for its Authorized Retailer seal. A price far below every other seller is the brand's top warning sign.