RashawnRose, a family shop on State Road 84 in Davie, keeps a record of every prom dress it sells, school by school.
When you shop at RashawnRose, we offer dress tracking which means we will not sell the same dress & color to another prom student at your high school.
Started in a bedroom closet
The story begins in 2006. The owner spent months shopping for a sweet 16 dress, came away inspired, and left an 18-year corporate job to open the store. One detail sums up the family feel. The very first dress was sold out of the bedroom closet at home, before the store itself opened.
That family flavor never left. The shop is still family owned and operated, and since 2006 it has dressed customers for prom, sweet 16s, bridesmaids, mothers' events and weddings. Each year the buyers travel to market in New York, Chicago and Atlanta, and the team has taken in runway shows as far away as Barcelona. The racks are hand-picked from those trips, not filled from a catalog.
The store sits on West State Road 84 in Davie, the frontage road that runs alongside I-595 through the western part of Broward County. Nearby schools include Western High School in Davie, Nova High School, Cooper City High School, Cypress Bay High School in Weston and Plantation High School.
The prom racks, designer by designer
RashawnRose's prom and social designer list is long. A Couture Collection for galas and pageants sits beside it.
Prom/Social
Couture Collection
- Portia & Scarlett
- Jovani
- Terani Couture
Sizes go from triple zero to 24. The staff can special-order or bring in more styles if your size is not on the rack. That covers a wide range of body types. Size inclusive? The answer is a happy yes.
Payment is flexible, too. Shoppers can pay in full or use payment plans or layaway for in-store purchases. The store also sells marked-down prom, evening, cocktail and wedding guest dresses.
Good to know before checkout. Every sale is final, with no returns or exchanges.
How a prom appointment works
Booking ahead gets you a dressing room and a dedicated stylist. The boutique keeps a limited number of dressing rooms and staff, so appointments are necessary, and walk-ins may find the rooms already booked. The store will try to fit you in.
The process as the store lays it out (a guide)
First
Book an appointment for the shopper plus one guest
Then
A dedicated stylist pulls options and checks availability by color, size and your event date
Last
Take your dress to a seamstress in the store's recommended network. Alterations are paid directly to the seamstress
The store recommends starting prom shopping at least by December to see the first collection.
For more shops, see our southeast Florida listings.
Milla Nova bridal gowns in sizes 8 to 22, and Marsoni for the mothers
The bridal designers RashawnRose lists are Allure Bridals, Allure Couture, Blanc by Calla Blanche, Elysee, Elizabeth Lee, Enzoani, Le Lee Studios, Milla Nova, Milla Nova Atelier, Milla by Lorenzo Rossi, Milla Nova Couture and Portrait. In store, its wedding dresses are available to try on in sizes 8 to 22, and the store says new-order bridal gowns range from $2,000 to $6,000. Sometimes a floor sample can be bought at a discounted price. Bridal appointments are required and 90 minutes long, and a bride is welcome to bring 4 guests. They are free of charge, though a card must be left on file for cancellations made less than 48 hours ahead.
RashawnRose says it specializes in dresses for the mother of the bride and groom. It lists Jovani Mothers, Terani Couture, Marsoni and Morilee, and in store the mothers' dresses range from size 10 to size 20. The store says mothers should begin shopping at least 6 months before the wedding date. Tuxedos are also on the list of what RashawnRose customers shop for.
RashawnRose walk-ins, alterations and dress tracking
Do I need an appointment for prom at RashawnRose?
Yes, since dressing rooms are limited and a booking holds one for you. Walk-ins are accommodated when possible, but there is no guarantee a room will be free.
Does RashawnRose do alterations?
The staff will refer you to a seamstress in the store's network, since there is no on-site seamstress, and alteration charges are paid directly to that seamstress.
Will anyone else at my school have the same dress?
Not if you buy it here. The store's dress tracking system will not sell the same dress and color to another prom student at your high school.