Amarra is a New Jersey based label that has grown into one of the most recognized names in prom, pageant and evening design. The brand describes itself as built on three pillars: style, fit and quality, and it has become a regular sight on boutique floors across the country.
Its gowns run to satin, tulle, lace and organza in a broad color range, from classic black and white to jewel tones like emerald and sapphire, plus pastels and metallics such as champagne, gold and silver. For prom, the appeal is bold, luxe drama in a shape and shade for most tastes, from sleek fitted cuts to full ball gowns.
On price, Amarra falls in the mid to upper designer bracket rather than the budget aisle. Many prom styles land in the several-hundred-dollar range at full retail, with markdowns common at authorized shops and on past seasons. It suits a shopper who wants a showstopping look and is willing to compare sellers, since the same dress can vary in price across the shops listed here.
Sizing runs 00 through 24, which is fairly inclusive for a designer label of this tier. Because the fit of a beaded or fitted gown changes across the range, have your measurements taken in the shop and plan for alterations rather than expecting an off-the-rack fit. Bring your shoes to the fitting so the length is set correctly.
What is the price range for Amarra prom dresses?
Most Amarra prom gowns fall in the several-hundred-dollar band at full retail, in the mid to upper designer tier. Past-season styles and sales run lower, so the same dress can differ in price between the shops listed here.
What sizes does Amarra come in?
Amarra prom styles are made in sizes 00 through 24. Since a fitted formal gown behaves differently across sizes, a boutique fitting and planned alterations give the best result, especially on beaded or corset styles.