Prom shopping at LeeAnne's Bridal & Bliss Prom runs on one simple rule: you walk in. Bridal shoppers book suites and time slots, but the prom racks need no appointment at all, which suits families who plan around practices, part-time jobs and the weather in eastern North Dakota. The shop sits on 13th Avenue in south Fargo, and the family business has been dressing the Fargo-Moorhead area since 2000.
The name has a story. When The Forum profiled the shop years ago, it reported that owner Cindy Dokken, whose middle name is LeeAnne, got into the business by buying Lady J's Bridal and Formal Rental and renaming it, and that the store later moved to its current south Fargo address. The store now uses both LeeAnne's and the shorter LA Bridal & Prom.
Racks, prices and the money side
The store's prom collection lists Sherri Hill, Amarra, Ashley Lauren, Ava Presley, Jovani, Morilee, Portia & Scarlett, Rachel Allan, Sophia Thomas Designs and Kate Parker, and homecoming adds JVN. The numbers a family usually wants first:
- Prom sizes run from 000 to 30.
- Special orders are possible in every price range.
- Prom layaway takes $100 down.
- A lowest price guarantee matches a lower online price from an authorized U.S. retailer.
Prom gown prices in the store
$299Most $459 to $699$899
The school registry is shared with the sister store, LA Formal & Prom in Grand Forks. A gown is registered to two schools, and neither store will sell the same style in the same color to those schools, though a different color of the same style is still available.
The stylists work the prom floor the way they work the bridal suites, hand-picking dresses and suggesting styles that match a shopper's personality and inspiration photos.
Fittings without leaving the building
LeeAnne's has an in-house seamstress at the Fargo store, and the store lays out the schedule. Bridesmaid and prom gowns usually need two appointments. Bring the exact shoes you will wear, because a different heel height changes the hem.
At least a month before the dance
First fitting
Less than three weeks before
Rush fees kick in for a first fitting this late
Within two days of the event
After the alterations, bring a gown bought here back for a free steam
Already bought a dress elsewhere? Outside alterations are welcome too, by appointment with the same seamstress.
For dates, the menswear side has prom tuxedos and suits from Michael Kors and Ike Behar in slim and ultra slim fits, plus color and pattern options that pick up the gown. Stop in to choose a style, and the store's tux concierge team handles the fit.
The shoppers come from all over the metro: Fargo South, Fargo North and Davies, Shanley, the three West Fargo district high schools of West Fargo, Sheyenne and Horace, and Moorhead High across the Red River. On the bridal side, a brief note: private bridal suites and a gown count the store puts at over 500 handle the wedding business, by appointment.
The store's answer on prom is short, and it leaves no room for doubt.
Prom dress shopping is walk in only. No appointment is needed for prom dress shopping.
LeeAnne's Fargo prom questions
How many fittings does a prom gown need at LeeAnne's?
Usually two. Book the first one at least a month before prom with the in-house seamstress, and allow for a rush fee if it lands less than three weeks out.
Does the Grand Forks store have the same setup?
It shares the school registry and much of the label list, but alterations are done at the Fargo store. The Grand Forks shop offers free steaming and refers the sewing out to professionals.