Morilee has been making gowns since 1953. Madeline Gardner, a graduate of the Fashion Institute of Technology, has been the principal designer since the mid-1980s, and in 2023 the company counted her tenure at 38 years. The design studio is in New York City. Bridal is a big part of the business. Prom runs alongside it as its own collection.
The house is bigger than its prom rack. Shops on this site list a whole family of lines under the name:
- Morilee Prom, sometimes sold as Paparazzi by Morilee or Mori Lee Party
- Vizcaya, Valencia and Valentina for quinceañera
- Morilee bridesmaids, plus the MGNY and MLNY special-occasion lines
Price spreads wider than people expect. French Novelty in Jacksonville, Florida, shows Morilee prom gowns from $349 up to $1,879, with most between about $369 and $729. Alexandra's Bridal Boutique lists $330 to $979, most between $438 and $699, with a median of $499. Only a handful of sparkle-heavy sheaths cross into four figures. All About the Dress in Armonk, New York, files Morilee with Alyce Paris and Faviana as versatile labels that run from sleek to full-skirted, which is a fair way to think of it.
We count 155 published shops that carry Morilee across 33 states. Pennsylvania leads with 16, then Texas (15) and Florida (13). Some lean on the label more than others:
- Barbie's Boutique in Sarasota, Florida, where Morilee is the deepest prom selection in the online catalog, with dozens of current styles.
- Joani's Fashion Boutique in Shelby Township, Michigan, which shows about 40 Morilee prom styles online.
- Blye's Bridal Loft in Kokomo, Indiana, which builds its posted prom gallery around Mori Lee styles.
- The Winner in Sharon, Pennsylvania, a Mori Lee Bridal Boutique store with a full bridal salon next to the prom floor.
How much does a Morilee prom dress cost?
Most Morilee prom gowns sell for about $370 to $730 at full price, with a median near $500 at one retailer we checked. A few heavily embellished styles run from about $980 to $1,880.
Is Morilee a bridal brand or a prom brand?
Both. Morilee has a large bridal business, and several shops here stock its bridal gowns, but it also runs a separate prom collection, quinceañera lines such as Vizcaya, and bridesmaid and mother-of-the-bride lines. If a shop lists Paparazzi or Mori Lee Party on its prom page, that is the same house.
