GG Formals calls itself Middle Georgia's full service formalwear store, and the list of services backs that up. Beyond the dress there are spray tans, shoe and jewelry dyeing, steaming and cleaning, crinoline rentals and sales, little girl pageant dress rentals, tuxedo rentals and layaway. The shop sits on Rice Avenue in Dublin. Owner Suzanne Lake's mission is something for every woman, every age and every size, with the team ready to dress each customer from head to toe.
Fifteen prom labels and six store favorites
The store lists fifteen prom labels: Alyce Paris, Ashley Lauren, Ava Presley, Ellie Wilde, Faviana, House of Wu, Johnathan Kayne, Joshua McKinley, Jovani, La Femme, Primavera Couture, Rachel Allan, Sherri Hill, Studio 17 and Sydney's Closet. The store singles out six favorites: Sherri Hill, Jovani, Ashley Lauren, Johnathan Kayne, Primavera and La Femme.
The store lists prom sizes from 000 to 32, with women's sizes from 12W to 28W.
Sizing advice from the GG team
The store explains that formal sizes run differently from street clothes, and each designer has its own chart. Stylists measure bust, waist and hips and compare them to the chart for the dress you like. Choose the size that fits your largest measurement, because a gown can almost always be taken in and is much harder to let out.
Bring to the fitting
- A comfortable strapless bra
- Any shapewear you will wear under the gown
- Shoes close to your planned heel height
The store also sets the calendar. Start looking two to three months before prom and one to two months before homecoming, because popular styles and sizes sell out and alteration specialists book up too. For the sewing, the team will connect you with trusted alteration specialists for the hem, the bodice or added support, rather than doing it in house.
The store also gives advice on coordinating with a date. Complement rather than clone, it advises. Pull one color from the dress for his tie or pocket square, match the formality of the two outfits, and let a shared metal in the jewelry and cufflinks tie the looks together.
Spray tans, dyed shoes and Jim's Formal Wear tuxes
The extras are what make it full service. The store stocks jewelry, including Jim Ball Jewelry, and shoes from Johnathan Kayne, Benjamin Walk and Dyeables. Shoes and jewelry can be dyed to the gown. Spray tans are done here too, along with steaming and cleaning before the dance.
Spray tans
Done at the store
Shoe and jewelry dyeing
Dyeables, Benjamin Walk and Johnathan Kayne shoes
Steaming and cleaning
For the gown before the dance
Crinolines
Rented or sold for full skirts
Tuxedos come through a collaboration with Jim's Formal Wear, which brings a wider range of classic and modern styles, from a timeless black tux to a white dinner jacket or a bold statement look. The team helps with fit and style, and Jim's tailoring is part of the package.
For your date
Tuxedos through Jim's Formal Wear
Styles
Black tux, white dinner jacket or a bold statement look
Help
Fit and style from the GG team
GG Girls, firsts and a Laurens County storefront
The store calls its customers GG Girls. Suzanne Lake's note frames the shop around milestones, from a little girl's first pageant to her first prom and beyond.
Life may not tell us when we're experiencing a "last," but at GG Formals, we celebrate every beautiful "first" with you.
The store carries homecoming dresses too. Dublin High, East Laurens and West Laurens are the county's public high schools. For more shops in Middle Georgia, see our Georgia guide.
Johnathan Kayne pageant gowns and little girl rentals
Pageant gowns come from Ashley Lauren, House of Wu, Johnathan Kayne, Jovani, Rachel Allan and Sherri Hill, with Johnathan Kayne and Sherri Hill called out by the store. Little girls' pageant gowns come from Ashley Lauren, House of Wu and Johnathan Kayne, and little girl pageant dresses are on the rental list.
Quinceañera gowns come from House of Wu and Ashley Lauren, and the store names LizLuo Quince too. Wedding gowns and mothers’ dresses are handled by the sister shop, GG Forever Bridal.
GG Formals questions before a Dublin prom trip
What sizes does GG Formals carry for prom?
The store lists prom sizes from 000 to 32, with women's sizes from 12W to 28W.
Who hems a prom dress bought at GG Formals?
Trusted alteration specialists. The team will put you in touch with them, since hemming is not done in house.
How early should I shop for prom at GG Formals?
Two to three months ahead, the store recommends, so there is room for alterations before the dance.
Can my shoes and earrings match the dress?
Yes. Shoe and jewelry dyeing is on the service list, and the store stocks Dyeables shoes.