Three addresses, one business. Prom, homecoming, pageant and tuxedo fittings happen at 101 NE Broad St. The bridal side operates separately as Dandelyons Bridal Boutique at 107 SW Broad Street, where Saturdays are held back for private appointments. The Pageant Rental Room is not inside the main store at all — it is off-site and appointment-only. That is a lot of formalwear for a county seat of about 4,200 people.
Before driving, understand that the hours move with the season. The store calls itself a seasonal specialty shop, and the schedule shows it: seven days a week during peak prom season from January through April and again from mid-August to mid-October, then a shorter week the rest of the year — Tuesday and Thursday afternoons, Friday until 4, Saturdays by appointment, closed Monday, Wednesday and Sunday. Two details tell you who this store serves. Wednesdays are dark in season except when there is a prom that weekend, when the doors open 4 to 6 p.m. specifically for tuxedo pickup. And Sunday hours stop the weekend before Easter, because by then the dresses are already at the dance. The store’s own instruction is the right one:
“It is best to call the store… before making a long trip.”
Lyons is the seat of Toombs County in southeast Georgia, where US 1 runs north to south and US 280 runs east to west, a short hop south of I-16. The trade area is a cluster of small schools rather than one big one. Toombs County High, out on Bulldog Road, enrolled 896 students in 2024–25. Vidalia Comprehensive High School is under six miles away, Robert Toombs Christian Academy is in Lyons, Vidalia Heritage Academy is in Vidalia, and Montgomery County High is about fourteen miles out. Augusta, Macon and Savannah all sit within roughly 100 miles of Lyons, which makes a mall dress-shopping trip most of a Saturday.
The pageant business here is not a sideline. Five miles west, the Miss Vidalia Onion Pageant crowns queens in divisions running from Baby Miss through Miss ahead of the onion festival each spring, and Lyons Main Street itself runs the Miss Real Squeal and Miss SEGSBD scholarship pageants. That is why the store keeps a rental room and why its pageant stock is broken out by evening gown, princess pageant, interview and fun fashion rather than lumped in with prom.
How buying works here
- No appointment needed to shop prom during normal hours, and none needed to be measured for a tux.
- Special orders arrive in about a week to ten days when the vendor has the style in stock; a rush fee applies if you need it faster.
- Payment plans are offered. Ordered gowns require at least 60% down; off-the-rack purchases are usually split into three payments.
- Alterations are done in-house by the store’s seamstresses for an added fee, not included in the dress price.
- The store advertises stock in sizes 000 to 24.
Tuxedos and suits are handled as a Jim’s Formal Wear affiliate, with rental and purchase both available, plus the usual wedding-party range — bridesmaids, mothers, flower girl, quinceañera.
On the dress side, the verified label list is deep for a town this size: Sherri Hill, Jovani, La Femme, Alyce Paris, Ashley Lauren, Ava Presley, Dave & Johnny, Jessica Angel, Johnathan Kayne and Tiffany Designs. Between them that covers the fitted pageant-adjacent gowns and the shorter homecoming and party dresses.
One more thing worth knowing if you are tracking a specific dress: G. Marie’s has a second store at 417 Canal Street in New Smyrna Beach, Florida, and anything on its website can be ordered to that location, so stock is not always sitting in Lyons. The season opens with a prom fashion show the store calls Fashion Forward, with tickets sold through its own site and model applications taken in advance; the January 2026 edition was booked at Riverside Pavilion on the Florida coast.