Johnathan Kayne at a glance
- Founded
- 2007
- Founded by
- Johnathan "Kayne" Gillaspie
- Owned by
- Johnathan Kayne, LLC (independent)
- Based in
- Nashville, Tennessee
- Design lead
- Johnathan "Kayne" Gillaspie
- Size range
- 000 to 24
- Plus sizes
- No separate line; 18 to 24 special order
- Typical prom price
- $480 to $700
Checked 2026
The label started backstage at pageants. Johnathan "Kayne" Gillaspie, a Nashville designer, got his start putting together wardrobes for contestants at national pageants, and he still designs the collections. From there the path ran through a Nashville shop and reality television:
From a Nashville shop to Miss USA
2002
Opens Kayne's Clothing in Nashville
2006
Reaches the top five on season 3 of Project Runway
2007
Launches the Johnathan Kayne dress line
2012
Competes on Project Runway All Stars and moves the business back to Nashville
2020
Launches a plus-size collection with Sydney's Closet
2023
Returns for a second All Stars run and starts Legends of the Runway
2026
Dresses Miss USA and Miss Teen USA contestants for their headshots, the brand reports
Before that 2012 move, the business spent several years in Norman, Oklahoma. It is still independent: Johnathan Kayne, LLC, owned and run by Kayne from Nashville. That pageant start shows in where the gowns sell. The map tilts south, with Georgia and Florida leading our listings and Alabama, Kentucky, Mississippi and Tennessee not far behind.
Beyond prom, the brand's site lists Johnathan Kayne Couture, Legends of the Runway, bridal and accessories, plus Sugar Kayne for young pageant contestants. Johnathan Kayne by Joshua McKinley is a capsule line from a designer Kayne met on Project Runway All Stars.
Johnathan Kayne
Also on the brand's site
- Johnathan Kayne Couture
- Legends of the Runway: started in 2023 with fellow All Stars designers
- Bridal
Kids
- Sugar Kayne: children's and toddler styles for young pageant contestants
Collaborations
- Johnathan Kayne by Joshua McKinley: with a designer he met on Project Runway All Stars
- Johnathan Kayne for Sydney's Closet: a plus-size collection, launched in 2020
Kayne sizing, from 000 up to 24
The run climbs from 000 to 24, and it follows Kayne's own sizing, not the size you usually buy. A fitted, beaded gown leaves no room for guessing. Try one on at the shop before you commit to a number.
What a shop can pull for you is narrower. The brand stocks 00 to 16. Any other size, 000 included, along with 18 to 24, is a special order, and the brand's FAQ adds a fee for design surcharges. Not every seller passes that fee on. Some price the whole run the same. So ask the shop what your size will cost before you settle on a style. The main collection has no separately named plus line. For curvier shapes there is a separate collection, covered next.
Tall? Long styles are cut to one standard length, so try the gown on in your prom heels and talk length with the shop before an order goes in. Between two sizes, shops usually say to take the larger, since a gown can be taken in but not let out.
The curvy collection that started across a hallway
Johnathan Kayne for Sydney's Closet grew out of a trade show. At World of Prom in Atlanta, Kayne's showroom shared a hallway with the one run by Sydney's Closet founder Phyllis Brasch Librach. They swapped what each room lacked. His side offered the computer and printer she needed for shipping labels. She had a sink and a refrigerator.
Those favors became a design partnership, as the Sydney's Closet press release tells it. Sketching began in the fall of 2018. A 16-piece capsule called Dangerous Curves Ahead went before buyers at AmericasMart in August 2019, and the first gowns hung in shops in January 2020. The result sells as a pageant-style collection on the Sydney's Closet size chart, starting at size 10.
Crystals, draping and what they add to the bill
Kayne says his dresses typically carry Swarovski crystals and intricate hand beading, and his bio points to a signature draping technique with a plunging neckline. Retailer listings add pearl beading over stretch lace, crystal mesh, iridescent jersey and sequin appliqué.
That handwork sets the price. At some shops, full-price Johnathan Kayne styles run $390 to $1,450. The middle half sit between $490 and $700, and the typical gown lands near $570:
Johnathan Kayne at some shops, full price
$390Most $490 to $700$1,450
Other shops price a little lower, with most styles between about $480 and $590 and a top near $970. One shop's cheapest long gown was style 3294 at $340. At the other end, a small group passes $1,000: style 3142 at $1,190, the lace-overskirt 2618 at $1,250, and 3084, a beaded gown with a ruffled cape, at $1,450. Sale racks go far lower, with one marked-down style at $148.
Ordering a Kayne gown through your shop
Gowns are sold through privately owned authorized boutiques, in the US and abroad. Your shop can special order any size in the run, for the added fee, and for sizing the run doesn't cover, the brand points shoppers to its Custom Design department. It publishes no special-order lead time, so get a target delivery date from the shop before any deposit changes hands.
Returns run through the store, too. If a dress has a problem, contact the shop that sold it, and the shop takes it up with the brand. Rules differ by retailer, so get your shop's policy in writing.
Catching the next Johnathan Kayne collection
There's no published prom release date. The brand shows new designs to store buyers at Atlanta Apparel and the Chicago market each April and August, and its catalog runs to roughly 300 styles across all its lines. Fell for one that isn't on the rack? Ask whether the shop ordered that season, and whether a special order would arrive in time for your prom.
Sometimes the designer has come to the shop. Kayne has made trunk show tours of authorized retailers for years, and at some stops shoppers got to meet him. In 2013 he pulled up to a prom shop in Oswego, Illinois, in a limo and met fans over breakfast the next morning. In 2021 he spent a day at a bridal shop in Mt. Pleasant, Iowa, helping local girls pick prom and pageant dresses. If meeting him matters to you, ask your shop whether it has hosted a Kayne trunk show and whether another is planned.
Where a real Johnathan Kayne gown comes from
The brand tells shoppers to beware of counterfeit websites, which it says often come from unauthorized manufacturers and retailers. Its rule of thumb is plain: a price that seems too good to be true probably is. Its fix is just as plain: "always refer to our authorized retailer list." Find the seller on the store locator before you pay anyone.
The brand's warning
- Counterfeit websites
- Unauthorized manufacturers and retailers
- A price that seems too good to be true
- On the brand's authorized retailer list
Real prices give you a yardstick. Authorized sellers put most full-price gowns between about $480 and $700, so a new beaded style listed at a fraction of that, outside a shop's own sale section, deserves a hard second look.
The Southern shops that go deepest on Kayne
The label follows the pageant circuit. Store after store across the South files it under prom and pageant at once, which suits a shopper hoping one gown can work for the dance and the stage. Among the shops listed here, four go deeper than most:
Wilmington, North Carolina. Posts a Johnathan Kayne price range of $369 to $699.
Richmond, Kentucky. The prom line, a Johnathan Kayne collection for Sydney's Closet, and Sugar Kayne for children's and toddler pageants.
Fayetteville, North Carolina. Stocks both the Joshua McKinley and Sugar Kayne lines.
The Woodlands, Texas. Gives the label's larger sizes a section of their own.
Project Runway, country stars and pageant headshots
Television is the best-documented part of the story. On season 3 of Project Runway in 2006, Kayne's team won the challenge to dress Miss USA Tara Conner, and she wore the winning gown at Miss Universe 2006. He later called it the highlight of his career. He finished in the top five, then came back for Project Runway All Stars in 2012 and again in 2023. His bio adds a 2009 TLC special, Gown Crazy, and appearances on E!, ABC, NBC and Bravo.
One red-carpet credit checks out in the press. Bunnie Xo wore a Johnathan Kayne lace catsuit to Spotify's Best New Artist party before the 2024 Grammys. The rest of the list comes from the brand. Kayne's bio names Jennifer Lopez, Dolly Parton, Reba McEntire, Miranda Lambert, Lainey Wilson and Britney Spears among his clients. His 2023 Bravo cast bio adds Elle King. It's a country-heavy list. That fits a Nashville label.
Pageants are the steadier stage. The brand says it designed the opening-number looks for Miss USA and Miss Teen USA in 2025, and that contestants wore its gowns for their 2026 headshots with Georgina Vaughan Photography, one from every state and DC. The brand also names Miss USA, Miss California USA and Mrs. United States among its pageant partners.
Questions shoppers ask
What's the price range for a Johnathan Kayne prom gown?
Most cost about $480 to $700 at full price at authorized sellers. The simplest start near $340 to $390, and a small beaded group passes $1,000, topping out at $1,450.
Does Johnathan Kayne make plus-size prom dresses?
The main line goes to 24 by special order, and shops stock up to 16. The brand lists a fee for those orders, so ask the shop whether it applies to your size. The separate Johnathan Kayne for Sydney's Closet collection, made with the plus-size label, starts at size 10.
What are Sugar Kayne and Joshua McKinley?
Both are related lines. Sugar Kayne is the children's and toddler collection, stocked by many shops for young pageant contestants. Johnathan Kayne by Joshua McKinley is a collaboration the brand calls the first between two Project Runway alumni.
What is Legends of the Runway?
A collection Kayne started in 2023 with six other designers from his All Stars season. The brand names Mila Hermanovski, Viktor Luna, Korto Momolu and Kara Saun among them.
Who owns Johnathan Kayne?
Kayne does. The company, Johnathan Kayne, LLC, is independent and based in Nashville, and no parent company turned up in our research.