A prom shop with a pageant pedigree
BQG stands for Beauty Queens Galore, and the full name gives away where this Fayetteville boutique comes from. It dresses pageant contestants, and it dresses a lot of prom girls too. The store calls itself the go-to spot for the most popular, sought-after styles, and it explains how it keeps the racks current:
Our trends are current, as our inventory is hand-selected by a team of fashion-forward savvy buyers.
Those buyers, the store says, work hand in hand with leading designers in the industry. The labels BQG names show what that looks like on the floor: Jovani and its JVN line, Johnathan Kayne, Portia and Scarlett, Primavera Couture, Ellie Wilde, Ashley Lauren, Sydney's Closet, Joshua McKinley and Ladivine by Cinderella Divine. That is a heavy lean toward statement gowns.
The shop sits on Highway 314 in Fayetteville, which the store places about 20 minutes south of metro Atlanta. Nearby schools include Fayette County High and Whitewater High in Fayetteville, Starr's Mill High in the south end of the county, McIntosh High in Peachtree City and Sandy Creek High in Tyrone.
How to shop it
Book ahead. During prom season, every day of shopping at BQG runs by appointment. Booking is online.
The store says it stocks a large selection for all sizes. Alongside prom, it carries four more collections.
Homecoming
The fall dance and shorter styles
Pageant
Competition gowns and stage looks
Cocktail and special occasion
Galas, birthdays and formal events
Kids
Gowns for younger pageant girls
The pageant record is where BQG stands out. The store credits itself with dressing pageant queens from multiple systems who went on to win national titles, and with gowns worn by Atlanta's who's who as well as Hollywood A-listers.
Prom
The boutique floor
- Long gowns from Jovani, Primavera Couture, Portia and Scarlett and Johnathan Kayne
- Consultants trained to style every shape and size
Pageant
Beauty Queens Galore Pageant Resources
- The sister brand connects contestants with pageant coaching systems
For a wider look at prom shopping across south metro Georgia, the state page lists other shops in the region.
BQG in two questions
Do I need an appointment at BQG Prom & Pageant?
During prom season, yes. The store requires appointments for shopping every day of the week during prom season, and you can book online.
Can I shop BQG for prom if I don't compete in pageants?
Yes. Prom is one of the store's collections, and it also stocks homecoming, cocktail and special occasion dresses alongside its pageant gowns.