Fallen In Love Bridal & Formal is a small shop on North Main Street in Uptowne High Point, directly across from the historic JH Adams Inn and The Elizabeth House. Its whole model rests on one idea. Every appointment gets its own suite and its own stylist for the length of the visit, with "no shared floors, no strangers," as the homepage puts it. The prom FAQ applies that to prom too, describing prom appointments as private and personalized, with a consultant dedicated to you.
Why the Uptowne boutique books every visit
All visits are by appointment only, and the FAQ answers the walk-in question with a no. The About page explains the reasoning in plain terms. It says most bridal boutiques work on a walk-in or shared-floor model, and Fallen In Love does not. You and your guests get the suite, the stylist and the full attention of the team, so no other group is waiting outside the door or watching from across the room.
Common practice
Here
Walk-in or shared-floor shopping
Every visit booked, in a private suite
Stylists split between groups
One dedicated stylist for the whole visit
Book through the online scheduler or by phone. The homepage says evening and Sunday times can be arranged on request, which helps if school and practice fill your weekday afternoons. The posted hours are 10 to 5 on Monday, Wednesday, Friday and Saturday, and noon to 6 on Tuesday and Thursday. Sunday is by appointment only.
The FAQ also lists social occasion appointments for galas, charity events and formal dinners, run the same way in a private suite. That makes the shop an option for a winter formal or a military ball, not only for prom.
Sherri Hill leads the prom gowns in the shop
The online prom catalog is much larger than the rack, so the useful number is the one marked in store. The prom collection's in-store filter shows a few dozen styles, and Sherri Hill makes up more than half of them, ahead of Sweetheart Prom and Johnathan Kayne. The catalog also lists Ava Presley and Nox Anabel, and the prom page mentions the shop's own exclusive private label gowns, so ask your stylist what is on the rack.
In-store prom prices run from about $250 to under $900. Sweetheart Prom holds the low end, mostly under $450. Johnathan Kayne sits between about $450 and $600. Sherri Hill runs from the low $400s to the top of the range, with most of its gowns priced between about $600 and $700. Across the rack, most gowns land between about $400 and $650, and the typical one is a little under $600.
Typical in-store prom prices
About $250Most $400 to $650Under $900
The prom page describes the mix as sparkling gowns, sleek fitted silhouettes, dramatic ball gowns and bold color. For a specific style, the page asks you to contact the shop about availability before you book, so you know whether it is on the rack or would need to be ordered.
Sara, MaryBeth and the women behind the name
Two women founded the shop, Sara and MaryBeth. The About page says they bring more than 25 years of customer service experience between them, 15 of those years in the bridal and formal industry, with backgrounds in education, marketing and business. They built the store around the belief that every woman should feel beautiful in what she wears, whatever her size, shape or age.
The name carries a family story. Each letter in Fallen In Love stands for a woman in Sara and MaryBeth's lives, their daughters, mothers, grandmothers and great-grandmothers. The FAQ adds that the boutique is women-owned and proudly LGBTQ+ friendly, and welcomes all couples and all families.
The bridal side carries Stella York, Sincerity and Lillian West, and prom shoppers get the same private treatment as brides.
Prom suits and tuxedos, rented or bought
Your date can be fitted here as well. Fallen In Love rents and sells suits and tuxedos, and the menswear page lists rentals and suits for prom and other formal events. Prom formalwear appointments are private too. The styling team helps match the suit to your dress and checks the fit well before the dance.
Rental prices are not posted. The menswear page says pricing depends on the style, the accessories and how many pieces are included, and asks you to request a quote for your event. One group can also mix rentals and purchases.
Prom
Your gown
- Sherri Hill, Sweetheart Prom and Johnathan Kayne in the shop
- A private suite with a dedicated consultant
For your date
Suit or tuxedo
- Rent or buy, priced by quote
- Styling team matches the look to your dress
The FAQ lists shoppers from across the Piedmont Triad, naming Greensboro, Winston-Salem, Burlington, Kernersville, Thomasville, Asheboro and Lexington, and that some travel in from the Charlotte and Raleigh-Durham areas for the private format. Uptowne is the stretch of North Main Street just north of downtown High Point. Compare it with other Triad shops in our guide to prom stores in North Carolina.
Booking a private prom suite in High Point
Can I book a prom appointment on a weekday evening?
Ask for one. Evening and Sunday appointments are offered on request, and Tuesday and Thursday hours already run until 6.
Which prom designers hang in the shop?
The in-store prom gowns come from Sherri Hill, Sweetheart Prom and Johnathan Kayne. Other labels in the catalog may need to be ordered.
Does Fallen In Love alter prom dresses?
The FAQ confirms in-house alterations for bridal gowns and a list of trusted local seamstresses for extra help. It does not say whether prom gowns are altered in house, so ask when you buy.
How much does a prom tux rental cost?
The shop quotes each rental individually, based on the style and the pieces included. Fill out the request form or call for a current price.