Betty & Jane is built for the prom shopper who wants a quieter room, a stylist who pulls dresses for her, and a rack that has been edited down instead of piled up. This is a women's occasionwear boutique at Peterson Station, the newer mixed-use development at Sunset Lake Road and Stephenson Road, and the shop describes its own spot as the corner of Cary, Apex, and Holly Springs. Anyone who drives that intersection knows it is exactly where those three towns run together.
Prom-goers are on the store's own list of who it dresses, and homecoming has its own section on the menu.
Choosing a homecoming dress is supposed to be fun, relaxing, and a special moment that makes you feel your most beautiful. But not knowing what style to choose can lead to feeling overwhelmed and without direction.
Those lines open a homecoming guide on the shop's style blog. It walks through fitted versus flare, sequin versus satin, removable straps and corset backs. It is the same conversation a stylist has with you in the dressing room, written down, and it previews how a prom appointment here goes.
The prom labels on the floor
The store's designer menu is a mix of prom names and broader occasion labels. The ones a junior or senior will care about most:
- Jovani
- The splashiest gowns in the building, including statement pieces in pastels and light blues.
- Ava Presley
- Long prom gowns and short party dresses, with bows, florals and strapless cuts in recent arrivals.
- ASHLEYlauren
- Jewel tones and bold brights, from dark teal to sunny yellow, in styles that work for prom and for homecoming.
- Rachel Allan
- A classic prom label, listed on the shop's designer menu.
- Alyce Paris
- Short homecoming styles in this season's colors, alongside longer evening gowns.
Beyond those, labels like THEIA, Kay Unger and Elliatt fill out the floor, which is useful if a senior wants something sleek and grown-up rather than sparkly. Because the boutique edits its stock instead of carrying a warehouse of gowns, the prom selection is a tight, edited set of styles. That is the trade: fewer racks, more help.
Booking a stylist at Peterson Station
The shop takes walk-ins, but it pushes appointments, and for good reason. An appointment means a stylist has dresses pulled before you arrive. The closest fit for a prom visit is the social occasion appointment, which the store says covers homecoming, galas and other events. Separate appointment types exist for brides and for mothers, so a mom who needs a wedding-guest dress later in the year will already know the room.
Formalwear is final sale here, so settle on size and fit before you pay. The shop posts its occasionwear online as well, which makes the website a handy way to shortlist styles with a parent at the kitchen table before driving over.
Peterson Station sits close to a long list of high schools. Middle Creek High is close by on the Apex side, Holly Springs High is to the south, and Apex Friendship and Apex High sit across town. Green Hope and Panther Creek families in western Cary can get here without fighting downtown traffic. For students across this part of central North Carolina, it is a calmer alternative to a big-box prom floor, and a good fit for the shopper who already has a few looks saved on her phone and wants a stylist to help narrow them down.
Betty & Jane's designers and return rules
Which prom designers does Betty & Jane carry?
Jovani, Ava Presley, ASHLEYlauren, Rachel Allan and Alyce Paris lead the prom side, with THEIA, Kay Unger and Elliatt for sleeker, grown-up looks.
Is formalwear at Betty & Jane final sale?
Yes, under the store's posted policy, so try a couple of sizes, wear your prom heels, and commit only once the fit is right.