Mount Airy's downtown is a few blocks of older storefronts on South Main Street, and Deja Vu Boutique has been part of it since at least 2006. The store calls itself one of the largest formalwear stores in the state, set in what the shop fondly calls a historic, quaint little town. The store puts its walk-in policy this way.
Bridal appointments are required for a tailored shopping experience, while walk-ins are always welcome for all other occasions.
So a prom shopper can simply come in whenever the shop is open. A private appointment is still available by booking ahead, but it is optional for everything except wedding gowns.
Designers by occasion
Deja Vu carries these designers by occasion.
Long prom gowns
Plus and curvy prom
- Johnathan Kayne through Sydney's Closet
- La Femme Plus
- Tease Prom Plus
Homecoming and short
- Terani
- Sherri Hill
- Jovani
- Amarra
- Ashley Lauren
- Primavera
Evening and couture
- Tarik Ediz
- Jovani Evening
- La Femme Evening
Quinceañera
- Amarra
- Rachel Allan
- Valencia and Vizcaya by Mori Lee
The store also carries Nicole Bakti, Lucci Lu, Nicki B and a Prom Glamour collection.
The store says it offers a wide selection of sizes including plus-size gowns, and it carries separate curvy and plus collections. The store also keeps options available for immediate purchase.
The store lists sizes from 000 up through 32W. The accessory side covers the small things that make a gown work on the night: slips and bra cups, crowns and tiaras, and jewelry from several lines. Younger shoppers are covered too, with Jovani Tweens and bat mitzvah dresses.
Pageant roots and a prom registration list
Prom shares the floor with pageant work. The store says it has a long record of helping young women win their pageants, and its pageant gowns run from Jovani Couture and Sherri Hill Couture to fun fashion, talent wear and pant sets.
Nearby schools include Linganore in Frederick County, South Carroll, Century and Liberty in Carroll County, Glenelg in Howard County and Damascus in Montgomery County. Mount Airy sits where Frederick and Carroll counties meet.
Main Street in Mount Airy runs through a historic district in central Maryland, with local shops and places to eat.
Justin Alexander, Amy & Eve and Christina Wu for the wedding
Deja Vu's wedding gowns include Justin Alexander and its Adore line, Morilee Bridal and Julietta, Morilee's plus bridal line, along with Sherri Hill Bridal, La Femme Bridal, Amy & Eve and Joelle Olivia. Bridesmaids shop Jasmine Bridesmaid and Morilee Bridesmaids.
For the mother of the bride or groom, the store lists Jasmine Black Label, Christina Wu, Adrianna Papell, Terani Mother of Bride and Groom and Primavera Couture Mothers, plus MLNY by Morilee.
What shoppers ask about Deja Vu in Mount Airy
What does the prom registration sign you up for?
Style updates, sale notifications and news. It is a sign-up list rather than a one-dress-per-school registry.
Do I need an appointment for prom at Deja Vu?
No. Walk-ins are welcome for every occasion except bridal, and a private appointment is optional.
Does the shop dress quinceañeras as well?
It does, with quinceañera gowns from Amarra, Rachel Allan, Lizluo Fiesta and the Valencia and Vizcaya lines by Mori Lee.