Bridal is in the name, yet the prom catalog runs to more than two hundred pages of gowns, most of them Jovani, filterable by size from 00 through 30 and 12W through 28W. Mary Feeley opened Mary's Designer Bridal Boutique in 1982, and after more than four decades in one storefront the shop moved in August 2025 to Annapolis Street, the short shopping block at the heart of West Annapolis. A citybiz report on the move called it one of the longest-tenured retail tenants in a single Annapolis location.
The alterations page is where the prom side shows up in the store's own voice, in a line kept exactly as written.
We have helped many brides, mother of brides and grooms, and prom girls through out the years.
For a prom shopper, the useful part is that the fitting happens in the building where the dress was sold. The shop was set up, by its own account, to offer in-house fitting and alteration services, and it will alter gowns bought elsewhere as well as its own. Hems, straps, a bodice taken in, a neckline changed. The About page lists design changes to necklines, hemlines, silhouettes, straps and closures as standard work, which opens the door to a prom dress that looks a little less like the catalog photo.
Labels on the prom and homecoming racks
Jovani dominates the prom collection by volume. The designer filter on the prom page also names Ellie Wilde, La Femme, Colette by Daphne, Christina Wu Prom, Panoply, Studio 17 and Tiffany Exclusive, and Jovani anchors the homecoming page alongside La Femme and Christina Wu. The About page adds that Mary's has secured exclusivity on several collections in the bridal and formal wear industry.
The filters are worth a few minutes at home. They sort by silhouette, neckline, length, waistline, sleeve and fabric, down to details like stretch tulle and hot-stone accents, so a shortlist of style numbers is easy to build before the appointment.
Language is another quiet strength. The About page lists assistance in English, Spanish, Russian, Portuguese and French, and the homepage carries a note in Spanish for brides. Families shopping for a quinceañera will find a separate collection for that as well.
Custom work reaches past the gown. The About page says the shop designs custom purses, jewelry, head pieces and wraps, so a prom look can be finished with a piece made to match rather than pulled off a display. There is also an Our Prom Girls gallery where past customers show off their dresses, a handy way to see how a style looks on a real person instead of a model. The site's events calendar carries a prom filter for upcoming events and shows as they are announced.
How booking works on Annapolis Street
Mary's operates by appointment, seven days a week. The appointments page spells out the terms, and they are firmer than many families expect. A credit card holds the slot, and the shop asks you to confirm the request by text after you book online.
Charges on the appointments page
Appointment fee
$35
Missed visit or late cancellation (under 48 hours)
$50
Alteration fittings are by appointment too, often scheduled weeks out in busy months, with alteration fees due at the first fitting.
West Annapolis itself suits a prom trip. Annapolis Street is a few blocks of small storefronts with houses right behind them, so curb parking follows the neighborhood's posted rules. Read the signs before leaving the car. Prom shoppers can come from all over the county. Severna Park and Broadneck families are across the Severn, South River students are just over the South River in Edgewater, and Southern High families can make the run north from Harwood. St. Mary's, the Catholic high school downtown, is close enough for a weekday visit after classes.
Bridal remains the core of the business, and brides book longer sessions. Prom shoppers get the same stylists, the same fitting rooms and the same tailors, which is the reason to make the trip in Maryland's capital region rather than ordering a Jovani style online and hoping it fits.
Prom at Mary's, West Annapolis: quick answers
Will Mary's hem a prom dress I bought somewhere else?
Yes. The alterations page says the shop alters gowns from other stores as well as its own. Book the fitting early in prom season.
Is there a charge to book a prom appointment?
The appointments page lists a $35 fee, held with a credit card, and a $50 charge for no-shows or cancellations made inside 48 hours.