Jessica Angel is a family-owned Los Angeles label, founded by Alice Aloy and Amo Aloy. The company dates itself to 2007 and works from a design studio downtown, on South Olive Street. Its look is narrow and sure of itself: stretch jersey and sequin gowns cut close to the body. Want a ball skirt? Try another rack. Want a mermaid that moves with you? Start here.
The company says its gowns hang in more than 500 stores, and its wholesale profile on Faire puts the figure at more than 600 authorized retailers worldwide. Alice Aloy sums up the approach in one line on the brand's About page: "It takes impeccable fashion taste, premium fabrics, and perfect fit to create timeless masterpieces." Fit is the part to hold it to.
Fit
How Jessica Angel letter sizes work
Letters, not numbers
Your jeans size is only a starting guess
The brand itself warns that its sizing may not match the rest of the industry, and on a gown cut this close, that gap shows. Even the bottom is shared: XXS and XS both list a 0.
A letter is a range
S covers a 4 and a 6
Jessica Angel sizes by letter, and the letters are wide. S covers a 4 and a 6. M covers an 8 and a 10. On a gown this fitted it matters where inside that range you fall.
Further up
2XL covers a 16 and an 18
A letter is a range, not a point. Try it on in the shop and let the fitter pick the letter.
Up to 7XL
No separate plus line
Bigger sizes sit in the same run, all the way to 7XL, a US 28.
What a shop stocks
Many shops stop at 3XL
One seller on the brand's own list offers XXS to 3XL on every Jessica Angel style but one, so call ahead if you need anything past 3XL. Some sellers add to the bill from 3XL up.
Jersey mermaids, feather hems and the $1,725 gown
Think mermaid or column gowns that hug the body, with a slit, a cutout or a lace-up back. Crystal and feather trim show up often. Jersey carries the line: about three in four of the Jessica Angel styles at that same seller name it. Velvet sequin and stretch sequin styles add shine. Nearly everything else on the fabric list stretches too, and that shapes the prom side:
Prom
Stretch and shine
Stretch and mirror sequins, velvet, metallic jersey, vegan leather and a sparkle scuba knit, fitted, ruched or wrapped close to the body.
Beyond prom
The rest of the line
Bridesmaid dresses, mother-of-the-bride looks, and cocktail and bridal pieces.
Prices stay modest for most of the line. Across about 293 full-price long gowns at that seller, the middle half ran $415 to $515, with a median of $450. The cheapest long gowns are $375, and short styles start at $250.
Madeline's Boutique, a shop that carries the label, lands in almost the same place: $390 to $595, with most at $425 to $495.
Only three styles pass $1,000, and all three are showpieces. Style 2536, a sequin velvet gown with a slit, is $1,005. Style 2538, a strapless sequin velvet mermaid with a flower, is $1,205. At the top sits style 2540, a halter jersey mermaid with a feather skirt, at $1,725. The shine comes from sequin fabric and trim; the brand doesn't claim hand-beading.
Ordering Jessica Angel through a shop
Start with the brand's store locator to find a shop near you. Special-order timing isn't published anywhere we could find, so ask the shop for a ship date before you pay a deposit.
Check the seller, too. If a shop isn't on the brand's store locator or the short list of retailers it names, be wary of it.
New styles land in batches
Jessica Angel doesn't drop a whole season at once. By post dates on its own site, the 2025 styles went up in four batches:
August 2024
First 2025 styles appear
November 2024
Second batch of 2025 styles
April 2025
Third batch
September 2025
Fourth batch
The next year's styles came the same way, in spring and early fall batches of roughly 100 listings across every dress type, not prom alone. Shop buyers see the line at August trade shows such as World of Prom Atlanta.