Blossoms started with prom. By its history page, it was established in 2003 and began in Valley Fair Mall as a prom dress store, then added evening, social occasion and wedding dresses as it moved through a series of Bay Area malls. Today it sits on the second floor of Stoneridge Mall in Pleasanton, about a mile from its old home in Dublin. Prom still gets its own door.
Two storefronts down one hallway at Stoneridge
Blossoms runs two shops on the same upper floor, in the old Nordstrom wing. Blossoms Bridal & Formal is the one next to the DMV, and it handles wedding gowns and mothers' dresses. Blossoms Prom is just down the hall. That is where the prom and quinceañera gowns hang, along with what the site describes as dresses for anyone wanting a flashy, sparkly look for a special occasion.
Both shops see customers by appointment only, and the site asks you to book through it. Questions go to the store by call or text. Hours are seasonal, so check the booking calendar rather than assuming a weekend time is open.
Getting in is easier with the store's own parking tip. Park in lot E17, at the mall entrance between JCPenney and Men's Wearhouse, and that entrance puts you on the second floor.
The mall sits at the center of the Tri-Valley. Amador Valley and Foothill are the Pleasanton high schools, Dublin High is just north, Granada and Livermore High are east on 580, and the West Dublin/Pleasanton BART station sits next to the mall. When Amador Valley Today, the Amador Valley High student paper, asked classmates where they bought prom dresses in February 2025, Blossom's Bridal and Formal was among the top in-person picks.
Thousands of styles, a sale rack and a wide size search
The About page claims thousands of styles from leading designers, and says the buyers shop the major fashion shows for new looks. The prom menus name a long list. Jovani leads, with its JVN and Jovani Couture lines. Sherri Hill, Jessica Angel, Alyce Paris, Ellie Wilde, Primavera Couture, Faviana, Jasz Couture, Tarik Ediz, Ava Presley and Portia & Scarlett each have a section. So do LaDivine, the prom line from Cinderella Divine, Andrea & Leo Couture, Colors, Lucci Lu, Madison James and Stella Couture, plus a Blossoms private label. The Jovani prom styles featured on the homepage are priced from about $430 to about $850.
The store works two ways. It can special order a dress and tailor it to your exact fit. It also keeps a large off-the-rack selection for what the About page calls rush customers, the ones with a dance coming up fast.
Short on time
Off the rack
- A large in-stock selection for rush customers
- Sale sections with markdowns up to 90 percent
Special order
From the designer
- Ordered in your size and color, then tailored to fit
- Full refund if it can't arrive by your wear date
- Some vendors are on the East Coast, so allow extra time
Bargain hunters have their own corner. The in-stock sale sections cover Jovani, Sherri Hill, Faviana, Ellie Wilde and designer prom, and a Super Sale section advertises up to 90 percent off. The store says those dresses are brand new and have never been out of the original package. Sale prices there run from under $20 to under $170. Stock and clearance pieces are sold as is, with no return or store credit.
Size is a strength. The site's in-stock size search runs from 000 through 32, with a separate women's run from 14W to 32W. LaDivine and Faviana both have full-figure prom sections. For homecoming and other short dances, there is a short party section with Jovani, Sherri Hill, Lucci Lu, Nina Canacci and Tony Bowls.
In-stock size search
00 to 32
- 00
- 0
- 2
- 4
- 6
- 8
- 10
- 12
- 14
- 16
- 18
- 20
- 22
- 24
- 26
- 28
- 30
- 32
Sizes 000 through 32, plus a women's run from 14W to 32W. The dashes stop at 16, where many racks end.
Fit first: the sizing rules and the in-house tailor
Blossoms writes its sizing rules down. The prom sales policy says formal sizes run smaller than everyday clothing, and that staff measure bust, waist and hips. When you fall between two sizes, the store usually suggests the larger one, because taking a dress in is much easier than letting it out. The sizing page goes a step further. The safest route, it says, is the size that fits your hips, with the bust and waist altered down. It also promises not to charge more for alterations just because the dress is a bigger size.
If you special order, timing counts. The prom policy opens that section with a cheerful warning.
The early bird get’s the worm! The faster you place your order for prom the better!
Some vendors are on the East Coast, so dresses can take longer to arrive. If the store can't complete an order before your wear date, the policy promises a full refund.
Alterations happen in house, with a tailor on staff, and only for dresses bought from Blossoms. Book the first appointment online at least a day ahead, since same-day fittings aren't possible. Each one usually takes about 30 minutes, and the store recommends at least two for a formal event. Bring the shoes and undergarments you will wear to every fitting. You get a quote at the end of the first appointment and pay in full before the work starts, and the next fitting is usually set a couple of weeks later. The store claims it has been hearing that its alteration prices run 20 to 40 percent below most other bridal stores. If the dance is close, rush work costs extra.
A day or more ahead
Book the first fitting online
First fitting, about 30 minutes
Wear your event shoes and get a quote
Before any work starts
Pay the quote in full
A couple of weeks later
Second fitting
Pick up
Tuxedo rentals, quince and choir dresses
Dates can be outfitted here too. Blossoms rents tuxedos through Jim's Formal at Blossoms and stocks tuxedos and suits for boys. The rental policy asks you to order at least two weeks before the event. Anything ordered less than two days out counts as a rush order, and a late return costs 50 percent of the original price.
For your date
Tuxedo rental
Through
Jim's Formal at Blossoms
Order by
At least two weeks before the event
Late return
50 percent of the original price
Quinceañera gowns come from Princesa, House of Wu and Andrea & Leo, and they share the prom storefront. One less expected section on the menu covers choir, chorale and chorus dresses. For more shops across the Tri-Valley and the East Bay in California, see our state guide.
Booking and fittings at Blossoms Prom
Which Stoneridge storefront is the prom one?
Blossoms Prom, on the second floor just down the hall from the bridal shop by the DMV. Book your prom appointment online and head to that door.
What size should I order if I'm between two?
Usually the larger one. The store measures bust, waist and hips, sizes to fit your hips, and alters the bust and waist down from there.
Can I return a sale dress from Blossoms?
No. Stock and clearance dresses are sold as is and can't be returned or exchanged for store credit.
How many fittings will my prom dress need?
Plan on at least two. Each runs about half an hour, books a day or more ahead, and is usually spaced a couple of weeks from the last one.