Prom at New York Lace runs through a single section of the site labeled Prom/Pageant, and this season it opens with a new arrival: the store is introducing the Sherri Hill prom collection. That joins a prom designer lineup that already includes Jovani, Jessica Angel, Mac Duggal, Portia & Scarlett and Terani. Filters on the prom pages sort gowns by silhouette, from ball gowns and mermaids to bodycon and column styles, and by fabric, including sequin, beaded, velvet, lace and stretch mikado.
The shop behind that rack is old. New York Lace has been in business since 1906. Its contact page describes a family owned bridal salon devoted to New England customers for more than a century, and places the store among the largest bridal salons in the region. Students arriving for a prom appointment walk into the same luxurious and spacious salon the brides see.
Booking a prom appointment
Appointments are recommended, and the store books them through a request form rather than an instant calendar. Staff contact you to confirm. Social occasion appointments, which cover prom and pageant, run an hour, while bridal visits take an hour and a half. The form asks for:
- Your dress size
- Your interest, with Prom and Pageant listed as their own options
- A desired appointment date and time
- Your event date, which helps the stylist judge what can arrive in time
The store takes calls and texts on the same number, which makes it easy for a student to confirm a time between classes. The shop is closed early in the week, so the after-school options fall later in the week and on Saturday.
Online orders are final, since the returns page says New York Lace does not accept returns or exchanges on anything bought through the website. Trying on in the salon is the way to go for a gown with a fitted bodice or heavy beading, and the special occasion page makes the same pitch.
Visit us to discover the special occasion dress that perfectly suits your style and personality!
Recognition and reach
The store has been voted Best Bridal Salon by the Taunton Daily Gazette year after year, by its own count, and it lists Best of Weddings honors from The Knot for 2018 through 2021. It also says much of its business comes from referrals, which fits a shop that has been in the same family for so long. Pageant gowns share the department with prom.
Taunton High School is the largest feeder, and Bristol-Plymouth Regional Technical School, also in the city, pulls students from Taunton and its neighbors. Bridgewater-Raynham Regional, Dighton-Rehoboth Regional, Norton High School and Middleborough High School round out the nearby proms in this part of southeastern Massachusetts. Main Street runs off Taunton Green in the heart of downtown, so a visit here is a downtown errand rather than a mall trip.
Asked about prom at New York Lace
Which prom designers does New York Lace carry?
The prom pages list Jessica Angel, Jovani, Mac Duggal, Portia & Scarlett and Terani, and the store is introducing Sherri Hill's prom collection.
How long is a prom appointment?
Social occasion appointments, including prom and pageant, are scheduled for one hour.