The boutique's welcome message names Glamour Formals the premier destination for women's formal wear in Franklin.
Step into our boutique and let us help you shine for all of life’s special occasions.
That line closes the store's welcome message. For a Franklin High School junior, the occasion is prom. The store sits on Cool Springs Boulevard just off I-65, which puts it on the way for students from Independence High School in Thompson's Station and Summit High School in Spring Hill as well as families from Brentwood and across southern Middle Tennessee. Its own description is "your one-stop-shop for elegance and glamour," and it backs that up with sections for prom, homecoming, pageant, kids pageant, social occasion and ready to wear, plus a mothers' collection for the grown-ups in the family.
The prom lineup, by collection
The boutique's online designer filters show exactly which labels it carries for each kind of event. Prom has the longest list, and the overlap with pageant is part of what makes this floor interesting. A gown built to hold up under stage lights and judges' eyes tends to photograph beautifully at a prom, too.
- Prom
- Sherri Hill, Jovani and JVN, Mac Duggal, Tarik Ediz, Portia and Scarlett, Johnathan Kayne, Jessica Angel, Ava Presley, Faviana
- Homecoming
- The same houses as prom, minus Mac Duggal
- Pageant
- Sherri Hill, Jovani, Portia and Scarlett, Jessica Angel
- Evening and social occasion
- Mac Duggal, Jovani, Jessica Angel, Portia and Scarlett, Nicole Bakti, Teri Jon, Frascara, Audrey + Brooks
That is a deep bench for a single boutique. Shoppers who want a bold, couture-feeling gown can head straight for Tarik Ediz or Mac Duggal, while Sherri Hill and Jovani cover the styles every group chat is passing around in January. Jessica Angel crosses over from the pageant collection, a good bet for the student who wants something with a little stage drama.
Where pageant expertise helps a prom shopper
Pageants are clearly close to this store's heart. Glamour Formals offers a custom gown and wardrobe service for contestants, built around four steps: inspiration, a consultation with its design experts, production with the designers it works with, and a final try-on session to make sure the fit is right. It also runs Pageant Perfection, a VIP client list that promises access to discounts, new arrivals, custom and couture gown opportunities, trunk shows and photoshoot opportunities.
Why should a prom shopper care? Because the people helping you find a dress spend most of the year thinking about silhouette, color under lights and how a gown moves on a stage. That eye for fit is the quiet advantage of shopping a pageant-savvy boutique for prom. When the gown needs alterations, the store points customers to an expert seamstress.
The store's policies cover booking, online orders and returns. Appointments can be booked online through the site. The site also sells online, and it asks for your wear date at checkout so the order can arrive in time for the event. If you are ordering online, the store recommends getting professionally measured, a service available at its own location. Online orders follow their own return policy, so read it before you check out. Purchases made in the store are final sale, which is one more reason to try on in person.
Families traveling in for a dress get an unusual perk. The store has arranged a discounted rate at the JW Marriott Nashville for its customers, and its site notes the hotel is only 20 minutes from the Franklin boutique. That turns a long drive from out of state into a weekend trip, with the city's music landmarks to explore once the dress is chosen.
What Cool Springs shoppers ask about labels and returns
Which designers does Glamour Formals carry for prom?
The store's prom collection lists Sherri Hill, Jovani and JVN, Mac Duggal, Tarik Ediz, Portia and Scarlett, Johnathan Kayne, Jessica Angel, Ava Presley and Faviana.
Is a gown bought on the Cool Springs Boulevard floor final sale?
Dresses bought in the store are final sale. Eligible online orders follow a separate return policy of their own.