Clean Girl. Twirl Worthy. Bling It On. Those are not slogans on a poster; they are the style edits Trend Formals sorts its prom collection into, and they show who the store is built for. This is a prom and homecoming boutique first, set on the corner of Campbell Avenue in historic Downtown Roanoke, with wedding-guest dresses, special occasion looks and tuxedos filling out the floor.
The shop's own tagline calls it "your favorite Downtown Roanoke dress destination," and the store lays out the plan: a collection that spans every style, size and price range, with a team of stylists to help sort through it.
How the prom collection is organized
The store sorts its prom side by designer and by mood, and it names both sets.
Designers on the prom side
Six style edits
- Luxe & Lace
- Clean Girl
- Twirl Worthy
- Romantic Florals
- Bling It On
- TikTok Trending
Prom gowns are also sorted by color and by price band, from the $300s up past $700.
A prom guide from the store gives a sense of the buying. It calls out romantic florals and bow details, statement yellow, ruffles, modern cutouts and multi-color prints as standout looks, and pairs each one with a specific gown from the floor: an embroidered floral Sherri Hill with bow straps, a yellow Ellie Wilde with a layered ruffle skirt, a cutout Ellie Wilde from the TikTok Trending edit. Each pick comes with styling notes on heels, jewelry and hair, the kind of advice a stylist would give in the fitting room.
Stylists on Campbell Avenue
The store's guide to dress shopping lists eight signs you have found the right dress. The last one is about the people on the floor, who each know the designers and the inventory and can suggest gowns based on what you ask for. The guide ends its advice on that point.
Remember- we are here to help you find a dress that you love and feel beautiful in!
Prom shoppers come from across the Roanoke Valley: Patrick Henry and William Fleming in the city, Cave Spring, Hidden Valley and William Byrd in Roanoke County, and Salem High in the neighboring city. Downtown is a natural meeting point for all of them in this corner of southwest Virginia. A dress appointment can turn into an afternoon among the shops and restaurants of the historic district, with the City Market within walking distance of Campbell Avenue.
Students who want more than a dress can apply to the store's Trendsetters ambassador program.
Homecoming
Lighter on the budget, with a store roundup of dresses under $150
Tuxedo attire
Part of the store's mix, so a date's look can be planned at the same counter as the gown
Trend Formals, before your downtown trip
What is the Trendsetters program?
It is the store's ambassador program. Members get exclusive access to the latest dress trends each season and are rewarded for sharing the styles they love.