Late every summer, It's All About Me Bridal in South Sioux City turns its floor into a runway. The boutique's homecoming show, run with The Crown Collective, gives students a first look at the season's short dresses, with mocktails, desserts, professional photos and giveaways. Buy a homecoming dress that night and the shop hands back a $25 Crown Reward to put toward a prom dress later in the school year. The event page sums up the idea in five words.
Homecoming today. Prom tomorrow.
That link between the two dances is the clearest way to understand the shop. The name says bridal, and brides are a real part of the business, but the racks on Dakota Avenue also carry prom, homecoming, quinceañera and special-occasion gowns, all through one appointment book.
The prom and homecoming labels
The boutique's online catalog splits formalwear by occasion, and the brand names are listed right on the category pages. Prom means Jessica Angel and Jovani, with a separate plus-size prom section. The menu lists three more beside it.
Homecoming
Jessica Angel leads, alongside Rachel Allan, Ava Presley and Jovani short styles
Quinceañera
Vizcaya ball gowns in a long run of colors
Tuxedos
Jim's Formal Wear, linked from the boutique's own menu
Jessica Angel is the deepest line in the prom catalog, with Jovani close behind. A shopper who already knows she wants a Jovani silhouette can browse the styles online first, then book time to try the ones on hand. The catalog is a guide to the labels, not a promise about what is hanging in a given week, so naming a style when you book is the surest way to see it.
Fit help goes beyond the sale, too. A prom customer's review posted on the boutique's testimonials page says she bought both of her prom dresses here and that the staff helped alter one as well. Another review on the same page puts the range in short form: something for every shape, size and budget.
A boutique on both sides of the river
Dakota Avenue is South Sioux City's main commercial street, and the Missouri River bridges put downtown Sioux City, Iowa, a few minutes away. That geography shapes who comes through the door. South Sioux City High School is the hometown school. Homer, to the south, and Dakota Valley, just over the line in North Sioux City, are close by, and Sioux City East, North and West high schools are a bridge away in Iowa. For shoppers in northeast Nebraska, it is a formalwear stop close to home.
The quinceañera section is more than a sideline. Vizcaya gowns get their own page in the catalog, and quince families book the same appointments prom shoppers do, following the boutique's three-step approach.
The three-step visit (a guide)
First
Book a visit so the staff can pull styles for your occasion
Then
Try them in a calm room
Last
Decide
Brides still get their due, with Morilee and Veni Infantino gowns, bridesmaids and mothers' dresses. But the August runway night, the plus-size prom racks and the $25 bridge from homecoming to prom show where much of the energy goes during the school year.
What South Sioux City shoppers ask about It's All About Me
How do I get the $25 Crown Reward?
Buy your homecoming dress during the boutique's late-summer runway event. The reward applies to a prom dress purchase later in the year.
Does the shop carry quinceañera gowns as well as prom?
Yes. Vizcaya quinceañera dresses have their own section, and the boutique books quince visits the same way it books prom and homecoming appointments.