Heather Roubicek opened a bridal store called Bridal Images in Kearney in August 2001. By the store’s own account, twelve bridal stores across the state followed over the next seventeen years. Then, in 2018, she and her husband Eric Roubicek narrowed this location down to formalwear only and renamed it K-Town Couture. The corporate entity behind the shop’s Facebook page is still listed as Bridal Images Inc.
That history matters mainly because of what it left behind: a store in central Nebraska that does not split its floor between wedding gowns and prom. Everything at 3301 2nd Avenue is prom, homecoming, pageant, or event wear.
The doors open after school
The posted weekday hours are the most telling thing about how this shop runs. There are no morning hours at all.
| Monday | 2:00–6:00 |
|---|---|
| Tuesday | 3:00–6:00 |
| Wednesday | 3:00–5:00 |
| Thursday | 3:00–7:00 |
| Friday | 2:00–5:30 |
| Saturday | 11:00–3:00 |
| Sunday | 1:00–3:00 |
Thursday is the long evening. Saturday is the only real block of daytime hours, and the Sunday afternoon window is short enough that a family driving in from out of county should call ahead rather than assume. K-Town takes appointments through a form on its website, which is the safer approach given how narrow some of those windows are.
Where it sits
2nd Avenue is Kearney’s commercial spine. It is what drivers turn onto coming off Interstate 80 at Exit 272, where the interchange splits into 2nd Avenue running north into town and N-44 running south. Follow 2nd Avenue north to 25th Street and a turn west takes you toward the University of Nebraska at Kearney.
Kearney Catholic High School — the Stars, grades 6 through 12 — is a few blocks off this stretch on East 35th Street. Kearney High, with 1,654 students in 2023–24, sits across town on the west side near 11th Street. Those two schools anchor the shop’s home market, and the rest of Buffalo County feeds in from small districts: Amherst, Elm Creek, Gibbon, Pleasanton, Ravenna, Shelton.
Kearney is the county seat and Nebraska’s fifth-largest city, at 33,790 in the 2020 census. For formalwear that makes it a regional stop rather than a neighborhood store. Designer retailer locators show the next authorized shops east in Grand Island, roughly forty-five minutes down I-80, and west in North Platte. Between those points, K-Town is the option.
Labels the store is authorized to carry
- Alyce Paris
- Amarra
- Dave & Johnny
- Jasz
- Jessica Angel
- Johnathan Kayne
- Jovani
That is a spread rather than a single lane: Jovani, Alyce Paris and Amarra are mainstream designer prom houses, Johnathan Kayne and Jasz lean toward pageant and competition wear, Dave & Johnny sits at a more moderate tier, and Jessica Angel is known for fitted, body-conscious cuts. What is actually hanging on the racks in any given week is a different question from what the store is authorized to order. Calling with a style number is the only way to know whether it is in the building and in what size.
Measurements and alterations
K-Town’s own size guidance is worth reading before a first visit. The store advises having measurements taken by a professional seamstress or tailor rather than at home, recommends sizing up when a measurement falls between sizes, and states plainly that most gowns will need alterations regardless. It also says it cannot be held responsible for measurements taken outside the store — relevant for anyone ordering online from a distance.
The shop does ship nationally and offers free shipping on orders over $300, plus Klarna installments. It also runs a teen brand-ambassador program it calls the K Town Envoy, with a gallery of participants on its site.