Ultimate Fashions started small. In 1994 it opened as a kiosk at Woodbridge Center, and the family business has grown inside the same mall ever since, into a full formalwear showroom stocked, by the store’s count, with hundreds of gowns. The founder, Laura, still runs it, along with a second store, Ultimate Fashions II on Staten Island, on the far side of the Goethals Bridge.
Prom is the busiest part of the year here, and the store has a rule built for it.
Walk-ins are always welcome, and an appointment is available for anyone who wants a set time on a busy spring weekend.
The recognition behind the name
The shop’s track record is easier to show than to describe. A 2025 profile of the business lists these honors:
2003
Small Business Person of the Year
PNC Bank
2005
Small Business Person of the Year
Woodbridge Chamber of Commerce
2017
Jovani Elite Retailer Award
Jovani, one of the biggest names on the prom floor
2018
Pageant Planet Best Prom Store
Pageant Planet, a national pageant and prom publication
2019
Jovani High Fashion Award
Jovani, a second recognition from the same designer
Over the years, Ultimate Fashions has had the honor of styling celebrities, public figures, and distinguished guests for red carpet appearances and private events, bringing our expertise and passion for formalwear to every customer who walks through our doors.
That celebrity note comes from the store’s own About page rather than the 2025 profile.
What is on the floor
The designer list is long, and two of its lines carry the plus sizes, a useful range if sizing has been the hard part of the search.
On the prom side
Sizes 14W to 40
- Sydney’s Closet
- Tease
Prom leads, but the same racks carry homecoming, pageant, sweet 16, quinceañera, bat mitzvah and 8th grade dinner dance dresses, plus communion and christening styles for younger customers. Bridal, with Morilee among the labels, and mother-of-the-bride gowns from lines like Terani Couture make up a smaller part of the business. Veils, handbags, headpieces, jewelry and shoes are in the accessories department, and tuxedo and suit rentals run through the store’s partnership with Jim’s Formal Wear, so a date’s tux can be handled at Woodbridge Center too.
Because it is in the mall, the shop draws from well beyond Woodbridge, across central New Jersey. Woodbridge High School, John F. Kennedy Memorial High School and Colonia High School are all in the township, Edison High School and J.P. Stevens are a short run down Route 1, and the bridge brings Staten Island shoppers over as well.
Woodbridge Center shopping questions, answered
How high do the plus lines at Ultimate Fashions run?
Sydney’s Closet and Tease are on the designer list, and between them they cover sizes 14W to 40.
Are alterations done on site?
Yes. An independent seamstress works on site and bills separately from the dress. You can also take the gown to a seamstress of your choice.
Is there a return window at the Woodbridge Center store?
No. All sales are final. For special orders, confirm the designer, style, color and size with your associate before you pay, since color can vary slightly from the swatch.