East Hanover, NJ

Bridal Chateau

Specializes in large sizes and seats just three people per private visit upstairs on Route 10 West

Appointment only

A private appointment, three people at a time

Bridal Chateau has moved, and the homepage makes no secret of it. The shop is now upstairs on Route 10 West in East Hanover, and it runs strictly by appointment. The posted rule is a maximum of three people in total, which means the shopper plus two. For a prom visit, that's you, a parent, and one friend whose opinion you actually want.

That small-group setup is the point. The shop talks about personalized attention more than anything else, and promises a highly trained staff that is there to pamper you. For a teenager who has only ever shopped prom in a packed showroom, an appointment where the room is yours is a different experience.

Prom has its own page on the site, grouped with sweet 16. Prom dresses, ball gowns, sweet 16 dresses and quinceanera gowns are all on Bridal Chateau's list, and its summary of that inventory is short: "We have them all."

What else is on the floor

The online catalog stretches well past prom, but several of the names a prom shopper looks for show up. Jovani and Terani appear among the more than twenty eveningwear collections the shop carries for mothers, and Mori Lee is listed among its designers as well. If you're coming in for prom, plan the visit in four steps:

  1. Call to book. The site asks every shopper to call for an appointment, so phone before anything else.
  2. Bring accurate measurements and your real size. A store that specializes in larger sizes can do far more with real numbers.
  3. Think past the dress. Bridal Chateau also stocks shoes, jewelry, headpieces and belts, so belts and earrings can be matched to the dress right there.
  4. Watch for trunk shows. The homepage has advertised events like a Tina DiMartina trunk show, which bring in a larger selection for a few days.

The location makes the trip easy for most of Morris County. Route 10 is the commercial spine of East Hanover, and Hanover Park High School is in East Hanover itself, with Whippany Park High School in neighboring Whippany. Parsippany High School and Morristown High School sit a little farther along in Morris County. The shop itself casts a much wider net, saying it serves Northern and Central New Jersey along with Rockland, Westchester and New York City shoppers.

For a family juggling a wedding and a prom in the same spring, one appointment book covers both. For a prom shopper, though, the case for Bridal Chateau is simpler: a small private room, a staff that wants to spend time with you, and a real commitment to extended sizes.

We promise you the elegant look, excellent customer service, professional attention and the lowest price.

That pledge appears on Bridal Chateau's prom page.

Questions about prom at Bridal Chateau

Do I need an appointment?

Yes. The shop sees customers by appointment only, with a maximum of three people per visit. For other Morris County options, see our guide to prom shops in New Jersey.

Does Bridal Chateau carry plus-size prom dresses?

Yes. Large sizes are a stated specialty on its homepage, so it's a strong first stop for shoppers who need extended sizing.

Designers carried