Route 70 through Cherry Hill is a formalwear corridor. Dare Boutique sells prom at 2110 Route 70 East. Jan’s Boutique, one of the biggest prom operations in South Jersey, is in the same township. Aimeé Michelle Bridal sits at 999 W Route 70 — the Marlton Pike address in the 08002 ZIP, toward the Camden end of the road rather than the Marlton end — and it is the one on that strip you cannot walk into cold. The salon is appointment only.
That single policy shapes the whole visit. You are not browsing racks next to six other families on a Saturday in March. You book a slot, and someone works with you for it. Call (856) 795-6600 or use the request form on the store’s site to get on the schedule; in prom season the good weekend times go first.
The store describes itself as family-owned with more than 35 years behind it, and its own business listing puts the founding at 1983. Four prom labels are confirmed through the designers’ official retailer locators:
- Jovani
- Terani Couture
- Jessica Angel
- Tiffany Designs
That is a fitted, beaded, sequin-heavy end of the prom market rather than a budget rack — Jessica Angel in particular is the tight-and-long, dozens-of-colorways kind of gown. The Facebook listing self-reports a $$$ price band, which is worth taking at face value; ask what a given designer runs before you fall for something.
How they handle paying for it
The store’s own booking page spells out the terms, which is more than most shops do in writing. A special order requires 50% of the merchandise total up front, excluding alterations. A gown already in stock can be broken into as many as six payments. For a family spreading a spring purchase across two or three paychecks, that second detail is the one that matters.
One roof, two people going to the same prom
Aimeé Michelle is a full bridal house, not a prom-only shop. Wedding gowns, bridal party, mothers’ dresses, flower girl, quinceañera, and tuxedo rentals through its Black Tie Formalwear side all run out of the same address, and alterations are done in house rather than farmed out. The practical version: a couple can order the dress and the tux in one stop, and the hem gets pinned by the people who sold you the gown.
Whose prom this is
Cherry Hill High School West sits on Chapel Avenue in the same 08002 ZIP as the store, a short drive up from Route 70. Cherry Hill East is across the township on Kresson Road in 08003, and the two are each other’s designated rival — West’s Lions in purple and white, East’s Cougars in crimson. Size matters when you are picking a dress: East enrolled about 2,120 students in 2024–25 against roughly 1,287 at West. At a school that big, the odds of walking into the same gown twice are not theoretical, which is an argument for a designer style number nobody else on the strip is stocking.
Beyond the township lines, this end of Route 70 is a reasonable drive from Haddonfield, Collingswood, Merchantville, Pennsauken and Maple Shade. It is also close to the road out: Route 70 west feeds toward Camden and the bridges into Philadelphia, so Center City and King of Prussia are the real competition for a South Jersey prom budget. What this shop offers against a mall is a booked hour, a fitting room that is yours, and a seamstress in the building.