Madame Bridal brings a big prom selection to its showroom on North Congress Avenue, inside Boynton Beach Mall in South Florida. The name says bridal. The racks say otherwise. Prom dresses, homecoming dresses, evening gowns, cocktail and party dresses and plus-size styles all sit alongside the wedding gowns. The store says it serves shoppers across Palm Beach County.
What the prom side looks like
Selection is the shop's big strength for prom. Madame Bridal says its inventory runs to thousands of dresses for a wide range of occasions, with prom dresses among them. If a style is not hanging in Boynton Beach the day you visit, ask about it. The store also says it supplies authentic, brand-name dresses directly from designers. Plus sizes have a section of their own, which helps when the main rack runs short in a size.
Alterations
Done at the store, so a hem or a strap fix can be handled where the dress was bought
Beyond prom
Bridesmaid and mother-of-the-bride dresses, plus evening and cocktail wear, the store says
Wedding gowns and the rest of the party
The wedding side is where the business began. Madame Bridal lists authentic designer wedding gowns from Mori Lee Bridals, Sophia Tolli and Christina Wu Brides. Bridesmaid dresses and mother-of-the-bride gowns share the floor with them.
Fit and the schools nearby
Students from Boynton Beach Community High School, Park Vista Community High School, Santaluces Community High School in Lantana, Atlantic Community High School, Spanish River Community High School and Olympic Heights Community High School are a short drive from the mall, and so are the private schools around Boca Raton and Delray Beach. Boynton Beach Mall opened on Congress Avenue in 1985. Trying on in the showroom first takes most of the guesswork out of sizing.
A family shop with a long history
Madame Bridal describes itself as a family-founded business with a history stretching back over 90 years. The store says it started as a small-town wedding shop and that its team now brings three generations of expertise in formalwear and bridal. It names Simon and Albert among that team, crediting them with knowledge, patience and going above and beyond. The shop sums up its approach in its motto, "Our Business Is To Earn Your Business."
The owner behind the racks
WSVN 7News identified Benny Jahan as the owner of Madame Bridal in a December 2017 report. The station covered a bride left without the wedding gown she had ordered after another South Florida bridal shop closed. Madame Bridal invited her in to pick any dress available on its floor at no extra cost. "I offered for the young lady to come in and get her wedding dress from me," Jahan told WSVN.
Prom questions for Madame Bridal
Can I shop Madame Bridal's prom dresses in person?
Yes. The showroom is in Boynton Beach Mall on North Congress Avenue.
Does Madame Bridal alter prom dresses?
Yes. Alterations are done at the store. Leave a few weeks before prom for fittings.
Are there plus-size prom dresses at Madame Bridal?
Yes. Plus-size styles have a section of their own.
Who owns Madame Bridal?
WSVN 7News named Benny Jahan as the owner in its 2017 report on the shop.