Brittany's Boutique thinks of itself less as a dress shop than as a concierge. Its about page describes a service that helps you find the right dress or outfit, backed by a physical showroom on Daniel Webster Highway in Merrimack that opens by appointment only. Between visits, the boutique works by email and phone, which suits a prom shopper who has already narrowed things down to a designer and a style number and wants to know whether it can be pulled before she comes in.
The website is a working catalog, with hundreds of prom gowns listed, plus homecoming, quinceañera, pageant gowns in girls' sizes, cocktail dresses and a clearance section. Even so, the store is clear that what you see online is only part of the inventory.
We offer many more dresses than what we have listed on our website. Please contact us if there is a particular dress that you are looking for.
That note on the about page is the key to shopping here. New arrivals also go up on the boutique's Facebook page, which the store points to as the place to see more dresses, so a few minutes there before booking can save a wasted appointment.
Designers on the prom racks
The prom collection on the website is dominated by Jovani, with deep runs of Ava Presley, Jessica Angel, Johnathan Kayne, Rachel Allan and Primavera Couture. Smaller groups come from Tarik Ediz, Sherri Hill, Ellie Wilde, Portia & Scarlett, Clarisse, Aleta, Colette, Ashley Lauren and Christina Wu Celebration. The about page adds Mac Duggal, Tiffany Designs and Nox Anabel, along with the girls' pageant labels Little Rosie and Ritzee.
That mix of pageant houses (Johnathan Kayne, Rachel Allan, Jovani) and mainstream prom lines (Ava Presley, Jessica Angel, Primavera) is what sets the racks apart. A Merrimack junior can try a structured pageant-style gown and a soft A-line in the same appointment, and adult and child sizes, including plus sizes, are listed on the website.
The fine print, in the store's terms
Brittany's publishes its policies in one place, and they are worth reading before the appointment rather than after.
- Appointments
- The Merrimack showroom is open by appointment only. Call the boutique to schedule.
- Sales
- All sales are final, in store and online, with no refunds, exchanges, returns or credits.
- Sizing
- Designer sizing varies, so the store suggests checking each designer's chart and ordering to your largest measurement, then altering the rest.
- Alterations
- Not offered on site, and an additional cost. Line up a seamstress before the gown arrives.
- Wear date
- If an ordered dress is out of stock and cannot arrive before your event, the store's policy is to contact you within 72 hours and refund the money.
Put together, those terms describe a decisive kind of visit. Come with a budget, your event date and an idea of the silhouette you want, and settle the size question with the designer's chart in hand.
Who books a room on Route 3
Daniel Webster Highway is the stretch of US Route 3 that runs through Merrimack alongside the F.E. Everett Turnpike, so the showroom is reachable from most of the Nashua and Souhegan Valley area without fighting city traffic. Merrimack High School students are the closest customers. Nashua High School North and Nashua High School South are a few exits down the turnpike, and Souhegan High in Amherst, Milford High, Bedford High, Campbell High in Litchfield and Alvirne High in Hudson all belong to the cluster of southern New Hampshire towns that shop this stretch of Route 3. Massachusetts shoppers coming up Route 3 also find a tax-free register at the end of the drive.
Booking a prom visit at Brittany's
How do I set up a prom appointment?
Call the boutique or reach it by email; the about page lists both and says the online side is always open for concierge requests. Mention any style numbers you found on the website or Facebook so they can be pulled before you arrive.
Does Brittany's alter the gown after I buy it?
No. Alterations are not done on site and cost extra, so plan time for a local seamstress, especially in the spring.
What if a special-order gown cannot make my event date?
The store's policy is to contact you within 72 hours and refund the purchase when an out-of-stock dress cannot be delivered by your wear date.