Hermz Boutique

Hermz Boutique, on Woodward Avenue in Royal Oak, lets its dresses do the talking. Beyond an open invitation to walk in, its website is given over to the gowns themselves, filed by occasion and then by designer. For a prom shopper who already knows which labels she likes, that layout is about as useful as a store website gets.

Prom sits at the center of it. Hermz files ten designer collections under prom alone, more than under any other occasion it carries, and several of them are names students follow closely from season to season.

How the racks break down by occasion

Hermz lists its designers occasion by occasion.

A few patterns stand out. Sherri Hill turns up in every category, from homecoming through couture, and the store's featured gowns lean heavily on her newest spring and fall collections alongside Primavera Couture. Tarik Ediz shows up twice, in its main line and in a separate R2G collection, and the designer menu also names Nicole Bakti. Jovani appears with its younger JVN line beside it, so a shopper can compare both in a single afternoon. Curvy shoppers should look at Primavera Couture, whose curvy collection shows up among the gowns Hermz features, a useful starting point for anyone shopping plus sizes for prom.

Come by Hermz boutique in Royal Oak, Michigan for all your formal dress needs! Whether you're shopping for homecoming, prom, a gala, or a pageant, Hermz has just what you need!

That invitation appears on the Hermz about page and again on its contact page, and it matches the way the whole site is organized. Evening gowns and dresses for mothers of the wedding party round things out, with Terani, Primavera and Tarik Ediz carrying most of those.

Who comes up Woodward to shop

Royal Oak High School is the hometown school, and Berkley High School and Clawson High School are each a few minutes off Woodward in neighboring towns. Birmingham's Seaholm High School is a few miles north. Woodward is the road that ties these suburbs together, which is why a store on it draws from well past the Royal Oak city line, and why families from across Oakland County, Michigan know where it is without looking it up.

Hermz is a walk-in shop, so an after-school stop is easy to work into a week. Bring screenshots of the Sherri Hill or Ellie Wilde styles you have been saving. The website files gowns by season and style number, so a saved number gives the staff something exact to check against the racks. If the size you need is not hanging, ask whether the style can be ordered and how long the designer is quoting.

Hermz Boutique shopping notes

Does Hermz carry pageant gowns as well as prom?

Yes. Pageant has its own section, with Terani, Ashley Lauren, Tarik Ediz and Sherri Hill gowns.

Is there a sale section at Hermz?

The website keeps a Sale category alongside the designer collections. Ask in the store which past-season prom styles are marked down when you visit.