Laredo, TX

My Dress Inc.

Shares East Del Mar Boulevard with Alexander High and keeps an under-$300 prom section

Open the designer menu on the My Dress site and keep scrolling. Abby Paris, Alyce Paris, Dave and Johnny, Ellie Wilde, Jessica Angel, MNM Couture, Terani and more than a dozen others. For a Laredo senior who does not want to spend a Saturday driving up I-35 to compare racks, that list is the first reason to start here.

The store itself sits in Khaledi Heights Plaza, a neighborhood shopping center on East Del Mar Boulevard. It is the same boulevard Alexander High School calls home, so for many United ISD students the trip here is a quick one after class. My Dress pitches its site as having the best selection of prom dresses and wedding dresses, and the designer menu makes the case.

What the racks carry

The shop's designer menu sorts out by occasion, prom labels first.

Prom and evening

Quinceañera and more

Wedding

  • Alyce Paris Wedding
  • Dave and Johnny Bridal
  • Jimme Huang Bridal
  • Andrea and Leo

Mothers and guests

The prom and evening lineup is the heart of the store. Ellie Wilde and Jessica Angel bring the trend-forward, social-media looks. Alyce Paris and Dave & Johnny are long-running prom names with a deep color range. MNM Couture and Terani go bigger on beading and drama. LaDivine and Colors round things out at friendlier price points, and the site even keeps an "Under $300" section for shoppers watching a budget.

Prices on the featured LaDivine styles sat between $175 and $279 when this guide checked the homepage, which gives a sense of where the entry point is. Quinceañera shoppers get their own lane, with Princesa by Ariana Vara ball gowns, and the shop covers bridesmaids, mothers and wedding guests as well. There is a wedding section for brides. Still, the site's own title puts prom dresses first.

You can also shop by silhouette. The style menu sorts dresses into ball gowns, corsets, sequins, bows, short dresses and, yes, dresses with pockets.

Shop online, then try it on in person

My Dress runs a full online store, but it is built to send people through the door, too. The shop's staff page frames the choice as a matter of preference.

Whether you prefer the experience of trying on dresses in person or the ease of shopping online, our knowledgeable staff is dedicated to helping you find the ideal look that effortlessly captures your individuality. Happy shopping:)

Del Mar Boulevard

Try it on in person

  • Browse the styles online, then try them on before you commit

Online store

Order it shipped

  • Checked that the gown can reach you before your wear date
  • Checked that your size fits the designer's measurements
  • Wrong style, color or size, and the shop promises to make it right

Laredo's formal calendar puts weight on the wear date. February brings Washington's Birthday Celebration events, spring brings prom, and quinceañeras run all year. United ISD's other high schools, United, LBJ and United South, are spread across the district, and Laredo ISD's Martin, Nixon and Cigarroa sit across town. Of the prom shops listed here for South Texas, this one suits any family shopping for prom, quinceañera and mother-of-the-bride dresses in the same season.

Designers and contact at My Dress Laredo

Which prom designers does My Dress carry?

The prom and evening side includes Alyce Paris, Dave & Johnny, Ellie Wilde, Jessica Angel, MNM Couture, Terani, LaDivine, Colors and several more. Phone the shop if you are after one specific style, since stock moves fast in the spring.

How do I reach the store with questions?

The shop takes calls and texts during store hours and also answers email at.