A dozen prom collections fill the Glitz & Glamour site before the plus-size section even starts. That is the first thing to know about this McAllen boutique. Prom is the core business here, not a side rack in a bridal shop. Per its own description, it is a full-service specialty boutique specializing in prom, eveningwear, mother of the bride and quinceañera, and it adds a line every Valley family will recognize: se habla español.
The shop sits on South 10th Street, McAllen's long commercial spine. It is owner-run, too: Esmeralda Valle is listed by name as the owner on the store's contact page.
The prom lineup
The prom menu draws from the big formalwear houses. Labels with prom collections on the site include:
- Sherri Hill, in both long and short styles
- Jovani, with separate prom, homecoming and cocktail collections
- Terani, for prom and short cocktail looks
- Mac Duggal and Tarik Ediz for sleeker, more sophisticated evening styles
- La Femme, Rachel Allan and Faviana
- Blush by Alexia, Panoply, Evening by Mon Cheri and the Glamour Collection
Plus-size prom shoppers get their own section rather than a footnote. Fabulouss by Mac Duggal, Faviana Plus and Rachel Allan Curves are each broken out on the site as their own collections.
Stop in and view the largest selection in prom wear and evening gowns in South Texas. Our professional and friendly staff is ready to complete your evening attire for your special day.
The store posts that pitch on its contact page. Homecoming has a home here too, through Jovani's homecoming line and the short and cocktail collections, so the formal season here starts in the fall. And for pageant contestants, there is a Sherri Hill exclusive pageant collection plus a pageant photo gallery on the site featuring Miss Glitz & Glamour titleholders.
Quinceañera season and mothers' gowns in McAllen
In the Valley, a quinceañera can be as big as a wedding, and the shop dresses for it with Vizcaya by Mori Lee and Quinceañera by House of Wu. Mothers get their own lines, too, from Cameron Blake and Montage by Mon Cheri. A line in the site footer sums up the buying philosophy as "The GLITZ & GLAMOUR PROMISE! NEW, UNIQUE, & STYLISH."
Prom is still the main event. McAllen ISD's three big high schools, McAllen High, McAllen Memorial and Nikki Rowe, are all in town, and Mission, Edinburg and Pharr all border the city. For shoppers comparing boutiques across the Rio Grande Valley of Texas, a store with this many prom labels on one menu makes a sensible first stop.
The site also sells dresses online. If you go that route, check the designer's size chart and get measured first, because the shop does not accept returns on online orders. It invites shoppers to add any sizing questions in the comment box at checkout so the staff can talk it through before the order goes in.
Glitz & Glamour for plus sizes, top labels and Spanish speakers
Which curvy prom collections get their own section at Glitz & Glamour?
Three. The site lists separate plus-size prom collections from Fabulouss by Mac Duggal, Faviana Plus and Rachel Allan Curves.
Which prom designers does Glitz & Glamour carry?
The site's prom collections include Sherri Hill, Jovani, Terani, Mac Duggal, Tarik Ediz, La Femme, Rachel Allan, Faviana and Blush by Alexia, among others. Collections change by season, so phone the shop if you are after one specific style.
Can I get help in Spanish?
Yes. The store's own description says "se habla espanol."