Glitz & Glamour carries a dozen prom collections before the plus-size section even starts. That is the first thing to know about this McAllen boutique. Prom is the core business here, not a side rack in a bridal shop. Per its own description, it is a full-service specialty boutique specializing in prom, eveningwear, mother of the bride and quinceañera, and it adds a line every Valley family will recognize: se habla español.
The shop sits on South 10th Street, McAllen's long commercial spine. It is owner-run, too: Esmeralda Valle is named as the owner.
The prom lineup
The prom menu draws from the big formalwear houses, and plus-size prom shoppers get their own section rather than a footnote.
Prom collections
- Sherri Hill
- Jovani
- Terani
- La Femme
- Rachel Allan
- Faviana
- Blush by Alexia
- Panoply
- Evening by Mon Cheri
- The Glamour Collection
Sleeker, more sophisticated evening styles
Plus-size prom collections
- Fabulouss by Mac Duggal
- Faviana Plus
- Rachel Allan Curves
Sherri Hill comes in both long and short styles, Jovani keeps separate prom, homecoming and cocktail collections, and Terani covers prom and short cocktail looks.
Stop in and view the largest selection in prom wear and evening gowns in South Texas. Our professional and friendly staff is ready to complete your evening attire for your special day.
That pitch is the store's own. Homecoming has a home here too, through Jovani's homecoming line and the short and cocktail collections, so the formal season here starts in the fall. And for pageant contestants, there is a Sherri Hill exclusive pageant collection.
Quinceañera season and mothers' gowns in McAllen
In the Valley, a quinceañera can be as big as a wedding, and the shop dresses for it. Mothers get their own lines, too.
Quinceañera
Vizcaya by Mori Lee and Quinceañera by House of Wu
Mothers
Cameron Blake and Montage by Mon Cheri
The store's own line sums up the buying philosophy as "The GLITZ & GLAMOUR PROMISE! NEW, UNIQUE, & STYLISH."
Prom is still the main event. McAllen ISD's three big high schools, McAllen High, McAllen Memorial and Nikki Rowe, are all in town, and Mission, Edinburg and Pharr all border the city. For shoppers comparing boutiques across the Rio Grande Valley of Texas, a store with this many prom labels on one menu makes a sensible first stop.
Glitz & Glamour for plus sizes, top labels and Spanish speakers
Which curvy prom collections get their own section at Glitz & Glamour?
Three. The store carries separate plus-size prom collections from Fabulouss by Mac Duggal, Faviana Plus and Rachel Allan Curves.
Which prom designers does Glitz & Glamour carry?
Its prom collections include Sherri Hill, Jovani, Terani, Mac Duggal, Tarik Ediz, La Femme, Rachel Allan, Faviana and Blush by Alexia, among others. Collections change by season, so phone the shop if you are after one specific style.
Can I get help in Spanish?
Yes. The store's own description says "se habla espanol."