Blush at a glance
- Owned by
- Alexia Designs
- Based in
- Bronx, New York
- Size range
- 0 to 24; plus 14W to 32W
- Plus sizes
- Blush Too, 14W to 32W
- Typical prom price
- $370 to $520
Checked 2026
Blush is less one label than a family of them. Alexia Designs, a Bronx company better known for wedding gowns under the Alexia Bridal and Daisy Bridal names, runs Blush as its prom brand and splits it into seven collections. Here is how the company describes each, sorted by length and fit:
Full-length and formal
- Blush, the main line: modern shapes, plenty of sparkle
- iNtrigue: long gowns for prom and black-tie events
- Pink: full skirts and ball gowns
- Opulence: the heavily beaded pageant tier
Short, curvy or hard to find
- Black: short dresses for homecoming or a night out
- Too: cut for plus-size figures
- Exclusive: sold only through Blush stockists
Florida leads our Blush listings. The brand's own dealer list, as of October 2026, leans toward Texas, Oklahoma and Louisiana instead. Blush breaks a pattern on the racks, too. Most prom labels find Jovani as their most common neighbor. Blush doesn't.
Getting the Blush size right
Blush comes in two runs. The misses line goes 0 to 24. The plus collection, Blush Too, picks up at 14W and goes to 32W. The brand's own copy says 0 to 30 for the misses line, so if you sit near either end, ask the shop which styles it can get in your size.
Blush
Two size runs
-
Misses
0 to 24
-
Blush too! (plus)
14W to 32W
Prom sizes don't line up with what you wear to school, so let the shop fit you, in the undergarments you plan to wear on the night. Between two sizes? Blush says to take the larger one, since "it is much easier to take in a dress, than to let it out."
Then check length. Blush says most long styles will fit tall shoppers, but it makes no dresses with extra length. Try the gown on in the heels you plan to wear. A hem can come up. It can't come down.
Sequins, ruffles and a mid-range tag
Blush describes its look as intricate beadwork and modern silhouettes. In practice that means dramatic ball gowns, printed florals, oversized ruffles, cutout backs and beaded matte jersey. Crystal work runs through most of it, and shops describe styles in hand-beaded cut glass on tulle. The pitch is trend-driven gowns at prices families can manage. Alexia also says the Blush line won Best Prom Collection at the 2015 Bridal Buyer Awards in Harrogate, England.
There is plenty to choose from. As of October 2026 the main Blush line runs to about 116 long styles and 18 short ones, iNtrigue to about 101 long and 32 short, and Pink to 11 ball gowns.
For prices, the clearest view is Kimberly's Prom and Bridal Boutique in Tahlequah, Oklahoma, a shop on the Blush dealer list. On its first Blush page, 23 current styles ran from $318 to $720 when we checked in October 2026, and most sat between $370 and $520. iNtrigue gowns there ran $422 to $626, and older Pink ball gowns $319 to $518.
Current Blush prices at Kimberly's Prom
$318Most $370 to $520$720
That puts Blush in the middle of the market, close to Scala, so a shopper weighing sparkle per dollar can try both. Shopping for a group? Blush styles can be ordered in exclusive colors, with a minimum of 25 pieces.
Where a real Blush gown comes from
The Blush store locator is the test, and the brand states it plainly: "Only the stores listed on our store locator are authorized dealers of our gowns. If a store or website offering our product is not listed, you are probably getting a counterfeit gown even if the picture you see online is our photo."
Knock-offs are a known problem. In 2015 Alexia said it had hired a firm called Counterfeit Technology to find sites selling copies with stolen Blush and Alexia photos and get them pulled from search results. Its advice still holds: buy from a shop on the locator, and try the gown on before you pay.
The brand's warning
- A store or website not on the Blush store locator
- Stolen Blush and Alexia photos
- Only stores on the locator are authorized dealers, the brand says. Buy in a store when you can.
The dealer list also notes which lines each shop carries. A few of the shops on it, as of October 2026:
Blush, iNtrigue and Pink
Kimberly's Prom and Bridal Boutique in Tahlequah, Oklahoma posts all three, with prices.
Blush and iNtrigue
Shimmer Boutique in Lewisville, Texas.
Also on the dealer list
Twirl in Kenton, Ohio, Chez Lilli in Houma, Louisiana and Mia Bella Prom in Flowood, Mississippi.
Found a shop here that isn't on the Blush dealer list? Ask where its Blush gowns come from before you pay a deposit.
Timing a Blush order
Blush doesn't publish a US release date or name its collections by season, so ask your shop when its new gowns arrive. Blush also lists trunk shows for both Blush and iNtrigue, so ask a shop on the dealer list whether one is planned near you.
If time is short, Blush says styles can be drop-shipped for overnight delivery, and Alexia offers rush delivery, express delivery and in-stock dresses through the retailer. Extra charges may apply, and delivery times vary by shop. Returns follow the shop's rules, so get them before you pay.
Questions shoppers ask
How much are Blush prom dresses?
Most current Blush prom styles list at about $370 to $520 at full price, with iNtrigue gowns at about $420 to $630. The priciest current style we found was $720, and the cheapest $318.
What is the difference between Blush, Intrigue and Blush Too?
They are sister collections from the same company. Blush is the main prom line, Intrigue focuses on full-length gowns for prom and black-tie nights, and Blush Too is the plus-size collection, sized 14W to 32W. Call ahead and ask which one is on the floor.
Is Blush long enough for a tall teen?
Often, but not always. Blush makes no extra-length versions, so try a long style on in your prom heels before you order.
How do I know a Blush seller is authorized?
Search for it on the Blush store locator. The brand says any store or website not listed there is probably selling a counterfeit, even if it uses Blush photos.
Can a group order a Blush style in its own color?
Yes, if the group is big enough. Blush says its styles can be ordered in exclusive colors with a minimum of 25 pieces.