Pretty Sure Prom does one thing. It sells prom dresses, by appointment, in a 45-minute session built around a single shopper. The boutique opened for business in 2024 on East Broad Street in downtown Newnan, and the store says it is the only prom boutique in the area.
The store's idea of prom shopping is a party, not a fitting room. Expect Southern-inspired mocktails, cotton candy and photo spots while a stylist pulls gowns for you. Every shopper comes with a parent or guardian, and the store speaks to them directly.
Sizes, prices and the no-twins rule
Pretty Sure keeps a tight, hand-picked stock, and it is specific about the numbers:
- Sizes 00 to 26
- More than 200 dresses in stock, with new arrivals every week
- Three designer lines, with the store an authorized Sherri Hill prom retailer
- On-site alterations for a finished fit
The store does not duplicate dresses, so no two shoppers walk out in the same gown.
The store also sells homecoming gowns in the fall.
Prom gown prices, the store says
About $300Most $450 to $1,200$2,000
A different kind of prom store
At Pretty Sure Prom, we've reimagined what prom shopping can and should be. We are doing everything that Prom stores are told NOT to do.
The owners wrote that line, and they built Pretty Sure on purpose to break from habit. In practice, that means a luxury feel with a lot of joy in it. The goal is a stress-free celebration of the milestone, not a transaction. Your dress is what you wear. Your experience is why you'll always remember it.
The giveback side is just as deliberate.
Senior Scholarship Program
The store's own scholarship for seniors
Local girls as prom stylists
Jobs that teach leadership, business, social media and communication skills in a community-over-competition environment
East Broad Street is part of the walkable core of town. Newnan High, Northgate High and East Coweta High are all Coweta County schools. For more prom shops across west-central Georgia, see our state guide.
Booking, fitting and paying at Pretty Sure
Is Pretty Sure Prom appointment-only?
Yes. Each 45-minute session is booked ahead and built around one shopper, and you can book online. Bring a parent or guardian along.
Does Pretty Sure do alterations?
Yes. The store offers on-site alterations.
What does a prom dress cost there?
The store says its collection runs from about $300 to $2,000, with most gowns between $450 and $1,200.