A prom couple in Carroll County usually needs two errands: one for the gown, one for the tuxedo. Ever After Prom and Formal handles both from its Georgia store on Maple Street, the road that runs from downtown Carrollton out toward the University of West Georgia. The dress racks carry the big prom labels. The tuxedo side covers rentals and fittings for prom, weddings and other formal nights. One couple, two fittings, and the date's cummerbund can be matched to the gown before anyone leaves.
The business did not start here. A mother and daughter own it, and their first shop is in Ranburne, Alabama, just across the state line in Cleburne County. The About page still introduces Ever After as a prom and formal shop located in Ranburne, and both stores now run under the same name, the same website and the same designer lineup. The Carrollton store is the newer of the two, bringing the Alabama shop's inventory and know-how to the Georgia side of the line.
What hangs on the racks
The site's menu runs through most of the big prom labels, and nearly every line on it has a page on this site.
Long prom gowns
Plus sizes
- La Femme Plus
- Christina Wu Plus
Homecoming and short
- Aleta
- Sherri Hill
- Jovani
- Ava Presley shorts
Little girls
- Ashley Lauren Kids
- Ava Presley Little Girls
- Tiffany Princess
The little girls' lines are handy for pageant contestants and flower girls alike, and the site's in-stock search runs from size 000 up to 32 and 14W to 32W. Jovani prom styles featured on the homepage this season ran from about $630 to $850. The search tool on the website lets a shopper filter for in-store stock by size, so it is possible to check whether a dress is physically in the building before making the trip from Villa Rica or Bowdon. For a two-store family business, that is a useful tool.
The About page lays out the range of events the owners shop for: senior prom, a high school pageant or a homecoming dance. Bridal and mother-of-the-bride dresses show up in the site's occasion filters too, but prom is clearly the center of gravity.
The tuxedo counter
The tux side and the dress side work differently.
Dresses
No appointment needed
- Both stores post it in capital letters
- Walk in on a weekend to try on gowns
Tuxedos
Book a fitting
- The latest styles and designers for prom, weddings and more
- The date gets measured properly
Students from Carrollton High School and the Carroll County high schools (Central, Villa Rica, Mount Zion, Temple and Bowdon) are the natural customers for the Maple Street store, along with families from Haralson County High School to the northwest and Ranburne High School on the Alabama side. University of West Georgia students with a formal on the calendar can sort out the tux and the gown on the same street as campus.
Online orders are an option too, priced at the designer's suggested retail price, but the store's online sales policy limits returns to cases where the shop sends the wrong style, color or size. For a first prom gown, the try-on in west Georgia is the smarter bet. The owners explain why they do it on the site's About page.
There is something magical that happens when you find a dress that makes a girl feel beautiful.
Ever After in Carrollton, answered
Are the Carrollton and Ranburne stores the same business?
Yes. Both are Ever After Prom and Formal, owned by the same mother and daughter, sharing one website. Each store has its own phone line, and the site lists both.
How do I ask about a dress before visiting?
Call the Georgia store during open hours or email the shop at any time. Its contact page lists the Gmail address that both locations use.