Buffie’s All the Rage

Buffie Mayo wore the Mrs. Arkansas title in 2001, and that same year she went into the dress business. Buffie's All the Rage has been in West Little Rock since, in the Market Place Shopping Center on Rodney Parham Road, and it has kept a tight focus the whole time. Prom, homecoming and pageant are the three words on the sign and the three words in the store's mission. Bridal gets a corner of the catalog through Jovani's bridal line, but the floor belongs to formalwear for teenagers and the women who compete on stage.

When THV11 visited in early 2021, Mayo described that spring as her 20th year in business, with more than 600 dresses in the store waiting on schools to confirm their proms. The anniversary math lines up with the shop's opening year, and the dress count gives a sense of the scale behind the storefront.

Eight labels, sorted the way pageant girls shop

The website's shop-by-designer menu is unusually specific. Rather than one page per label, it breaks the big houses into the lines a contestant or prom shopper would actually ask for by name.

Sherri Hill

The prom line, featured across the homepage, with recent styles listed from $398 to $850.

Jovani

The widest spread in the store: prom, JVN prom, homecoming, evening, cocktail, Signature pageant, contemporary, girls and bridal.

Portia and Scarlett

Prom, the Couture line and PS I Love You.

Alyce Paris

Prom, homecoming, cocktail and the JDL Boutique line.

Ava Presley

Long gowns plus a separate homecoming collection.

Tarik Ediz, Johnathan Kayne and Ashley Lauren

Rounding out the long-gown racks, each with its own page on the menu.

A Top 2026 HOCO collection sits at the head of that menu for fall, and the catalog's occasion filters run past prom into sweet 16, quinceañera, red carpet and girls' pageant dresses. The size search on the site covers 000 through 32 and a separate 14W to 32W range, with a filter that limits results to dresses in stock in the store. Where a style shows no price online, the site asks shoppers to contact the shop for availability.

Walk in on Rodney Parham

The footer on every page carries the same three words in capital letters: no appointment needed. That makes Buffie's an easy after-school stop for students from Pulaski Academy and Joe T. Robinson on the west side of Pulaski County, and an easy Saturday run for Little Rock Central, Catholic High, Mount St. Mary Academy, Maumelle and Bryant families heading over on I-430. Weekday hours run into the early evening and the store opens Saturdays, while Sundays are closed.

Pageant runs through the whole catalog rather than sitting in a back room.

For a family with a middle schooler competing and an older sister shopping for prom, both lists can be worked through in a single afternoon.

The owner's own title gives the pageant side its credibility. A store run by a former Mrs. Arkansas, with Jovani's Signature pageant collection on its menu, is a natural first stop for contestants preparing for local and state pageants, and the prom racks share that attention to stage-ready detail: beading, structured bodices and trains made to move.

For families in central Arkansas who want the big-name prom labels without leaving the west side, the shop's own mission statement is the clearest summary of what it is trying to do.

The mission of Buffie's All The Rage is to be the leading provider of Prom, Homecoming, and Pageant apparel in Arkansas. Customer service is paramount in providing the most elegant fashions at the most competitive prices available.

The store's mission statement

Buffie's All the Rage: Little Rock questions

Does Buffie's take walk-in prom shoppers?

Yes. The store's site states that no appointment is needed.

Which designers are strongest for pageant gowns?

Jovani's Signature pageant line and Johnathan Kayne are the pageant-leaning labels on the menu, and Sherri Hill, Portia and Scarlett and Ava Presley long gowns also cross over to the stage.