Suncrest Towne Centre is the outdoor plaza on the Suncrest side of Morgantown, in north-central West Virginia, sitting between Stewartstown Road and the WVU hospital corridor. It is a mixed complex — a Kroger at 500 Suncrest Towne Centre Drive, restaurants, and a long row of medical and professional offices, including WVU dental and specialty clinics. Lavish is at 1064, in the same numbering block as those clinic suites rather than in the front retail strip. Two practical notes about the drive: WVU’s own directions page warns that navigation systems routing to this area often dump you at the entrance of Ruby Memorial Hospital instead, and that Morgantown traffic is unpredictable. Coming down I‑79, the route locals use is Exit 155 at Star City, then Chaplin Road to US‑19/WV‑7, the roundabout onto WV‑705, and a left on Stewartstown Road.
What is on the racks
Five prom and evening labels are confirmed through the designers’ own retailer locators: Jovani, Amarra, Terani, Clarisse and Dave & Johnny. Jovani is the line the store pushes hardest on its own site, and it sells that label online as well as in store. Beyond prom, the shop runs the full formal calendar under one roof — homecoming, pageant gowns, cocktail and gala dresses, bridesmaids, mother-of-the-bride, bridal, and tuxedo rental through Jim’s Formal Wear. That breadth matters in a town this size. The same shop that fits a University High junior for prom in April is fitting WVU bridesmaids in June.
How a visit works
Prom, homecoming, pageant, bridesmaid and tuxedo shoppers can walk in, though the store says it prefers an appointment. Bridal is appointment-only, and the format is specific: a two-hour one-on-one session with four seats set aside for the group, and a table available on request if you are bringing champagne.
Call before you drive. The store publishes different hours for different parts of the year — a homecoming-season schedule running mid-August into October, a shorter afternoon schedule the rest of the year, and posted closures around the holidays and in July. Third-party listings do not agree with each other or with the store’s own pages, so the phone number is the only reliable source.
Who drives here
Monongalia County has three public high schools — Morgantown High, University High and Clay-Battelle — plus Trinity Christian, a private PK–12 school in town. That is a small home base for a formalwear store, which is why the trade area matters more than the county line. Morgantown is the regional center for education and health care in a market HUD defines as Monongalia and Preston counties, with WVU enrollment around 29,300, and the Pennsylvania line sits close enough that Fayette and Greene county families treat this as their shopping town.
- Uniontown, PA: about 27 miles, roughly 33 minutes on WV‑43, the Mon-Fayette Expressway
- Pittsburgh: about 74 miles up I‑79, an hour and a half in normal traffic
That Pittsburgh number is the honest comparison to make. If a bigger market is worth three hours in the car, it is there. If it is not, Morgantown is where the designer prom labels are — and Lavish is not the only option in town, since The Queen’s Choice on Hunter’s Way also carries prom, homecoming and pageant.
One advantage of the location: it is a plaza people already have reasons to be in. If you are already coming across town for a clinic appointment or a Kroger run, the gown trip is not a separate trip.